course-banner-img Data Analytics-4

Essentials of Google Analytics

Topic:Data Analytics & Visualisation, Others

Course Type:Short & Modular Courses

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  • Course Date:

    20 Aug 2020 to 22 Aug 2020
  • Registration Period:

    04 Jun 2020 to 14 Aug 2020
  • Time:

    08:00 AM to 08:00 AM
  • Mode of Training:

  • Venue:

  • Funding:


This course provides an introduction to the application of Google Analytics to businesses and helps in the analysis of business performance through Google Analytics tools.

Course Objective

This course aims to allow participants to understand the full capabilities of the Google Analytics platform. Participants will learn how to incorporate Google Analytics on their websites and analyse the collected data to support the digital marketing campaign(s) of their organisations.

Course Outline

By the end of the Course, participants will be able to: 
1. Describe the Digital Marketing Landscape
2. Apply Google Analytics on a Website
3. Analyse Web Data by Understanding the Capabilities of the Google Analytics Platform

Minimum Requirements

Basic Computer and Business Knowledge

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Completion (electronic Certificate will be issued)
A Certificate of Completion will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Suitable for

Business, Marketing and Data Analysis Professionals

Course Fees

The course fees payable above are inclusive of prevailing GST rate.

Applicants/Eligibility SkillsFuture Funding GST* Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹ $495.00 $14.85 $69.85
Singapore Citizens aged below 40 $385.00 $14.85 $179.85
Singapore Permanent Residents and LTVP+ Holders $385.00 $14.85 $179.85
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders² $495.00 $14.85 $69.85
Others (Full fees payable) $0.00 $49.50 $599.50

*As announced at Budget 2022, there will be no increase in government fees and charges for Singaporeans from 1 Jan 2023 to 31 Dec 2023. Also, as per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number. 

*With effect from 1 August 2021, cheque payment will not be available.

2. All successful applicants will be notified with a letter of confirmation via email.

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