course-banner-img Media Arts Design-9

Social Media Marketing for your Business

Topic:ICT, Media & Design

Course Type:Short & Modular Courses

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  • Course Date:

  • Registration Period:

  • Duration/Frequency:

    12 hours / 2 days
  • Mode of Training:

    Classroom based
  • Venue:

    Singapore Polytechnic
  • Funding:

    Eligible for SkillsFuture Credit

Course Objective

This workshop is designed to introduce Social Media Marketing Fundamentals to help small businesses create innovative social media marketing campaigns as well as to equip you with the essential skills to reach out to your target customers

Course Outline


Introduction to Social Media
• Facebook Page
• Twitter
• YouTube

Introduction to Social Media Marketing Framework
• What is the SMMF?
• Deep understanding of your customer
• Creating the customer profile

Social Media Listening
Listening to Social Media Noise  to gain insights for service and product innovation
• Identifying of Customer’s Needs
• Responding to Customer’s pain points
• Understanding how Influencers work


Content and Influencers
• Creating authentic and meaningful social media content
• Knowing and engaging Influencers for your business

Building and Engaging your Social Media Community
• Learning to build the fan and customer base in social media i.e. getting your target audience to like and follow you on social media
• Learning to engage your social media community
Putting your framework into Action!

Developing your Social Media Campaign
• Conceptualising a Social Media Marketing campaign
• Designing a sustaining Social Media Marketing Plan

Minimum Requirements

  • Comfortable in the using of computer, smart phone and the internet
  • Has a laptop and a smart phone which are to be used during the course
  • Read and write comfortably in English

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Completion (electronic Certificate will be issued)
A Certificate of Completion will be awarded to participants who pass the assessment and meet at least 75% attendance rate

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