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Understanding Digital Marketing Analytics

Topic:Data Analytics & Visualisation, Others

Course Type:Short & Modular Courses

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  • Course Date:

    23 Feb 2022 to 25 Feb 2022
  • Registration Period:

    21 Jan 2022 to 22 Jan 2022
  • Time:

    08:00 AM to 08:00 AM
  • Mode of Training:

  • Venue:

  • Funding:


This course introduces participants to the fundamental concepts of analytics and its role in digital marketing.

Most of such courses are either focused on Google Analytics platforms (too specific) or digital marketing fundamentals (too broad-based). Whereas, this course aims to provide a balanced perspective of various digital marketing analytics tools for participants to decide on appropriate tools to implement and use within their organisation.

Course Objective

This course provides the learning of fundamental concepts of analytics and its role in Digital Marketing, the application of the existing and emerging digital marketing analysis tools in the industry and emphasising the importance of analytical thinking in the deployment of digital marketing strategies.

Course Outline

By the end of the Course, participants will be able to: 

1. Describe fundamental concepts of analytics and its role in Digital Marketing
2. Evaluate existing and emerging digital marketing tools in the industry
3. Explain the importance of analytical thinking in the usage of digital marketing strategies

Minimum Requirements

Basic Computer/Marketing Knowledge

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Completion (electronic Certificate will be issued)
A Certificate of Completion will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Suitable for

Business, Marketing &Data Marketing Analysis Professionals

Course Fees

The course fees payable above are inclusive of prevailing GST rate.

Applicants/Eligibility SkillsFuture Funding GST Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹ $522.00 $15.66 $73.66
Singapore Citizens aged below 40 $406.00 $15.66 $189.66
Singapore Permanent Residents and LTVP+ Holders $406.00 $15.66 $189.66
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders² $522.00 $15.66 $73.66
Others (Full fees payable) $0.00 $52.20 $632.20

As per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.

Application Procedure

1. For self-sponsored applicant, please click on the “Register” button to apply for the course. You will be directed to STEP portal to manage all your course activities. Please note that you will be prompted to sign in with Singpass/Student ID.
2. For company-sponsored applicant, please approach your company's Human Resource (HR) team to put in the application through the company portal using CorpPass.  You may only apply after receiving the registration link from your company's HR.
3. Your application does not guarantee acceptance into the course. Your acceptance into the course is dependent on meeting the course requirements and course vacancy.
4. All successful applicants will be notified with a letter of confirmation via email.
6. PACE Academy course schedules, including course trainer, course fees and course availability are subject to change.

7. PACE Academy reserves the right to cancel or postpone any course at short notice; & at its absolute discretion without assigning any reason for such cancellation/postponements. In the event that the applicant’s chosen course is cancelled prior to its commencement, PACE Academy will make a full refund of course fees already paid by the applicant.

8. The data provided to Singapore Polytechnic will be kept strictly confidential and will be used for the purpose of course administration. The data may be passed on to the relevant organisations that require the information related to the course.  

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