Awkward Ah Seng debuts in the latest SKM campaign

18 Sep 2014

Marketing Magazine, 17 Sep 2014 - The Singapore Kindness Movement (SKM) has kicked off its 2014 media campaign to encourage kindness and graciousness. “Awkward Ah Seng” is a new character developed for the 2014 campaign. A series of six videos have been developed around him and will be released via the makesomeonesday.sg microsite. Aside from the videos, the makesomeonesday.sg microsite will also host four flash games based around kindness and graciousness. These games were developed by second-year students from Singapore Polytechnic’s Diploma in Games Design & Development course, in collaboration with SKM.