Local labels go regional

06 Jul 2017

The Straits Times – Life, 6 Jul 2017 - Article highlighted that home-grown fashion brands are in a favourable position to make an appearance in malls and department stores around Asia. SP’s Business School Senior Lecturer and Section Head of Marketing and Retail Amos Tan opined that brands need to understand the behaviour of their target audience and have a business strategy that utilises both online and offline platforms.