Plans for new chain of boutique gyms in housing estates

31 Jul 2017

The Straits Times, 31 Jul 2017 - Article mentioned that True Group will be launching a new line of boutique gyms in housing estates later this year. This follows other chains with smaller neighbourhood gyms that have been set up over the years. Ms Sarah Lim, senior retail lecturer at SP’s Business School, opined that True’s expertise in running gyms and ability to leverage on economies of scale will ensure its sustainability in the heartland’s saturated fitness market.