Singapore Polytechnic wins Crowbar 24 Hour Advertising Challenge

29 Sep 2014

Asiaone.com, 26 Sep 2014 - SP Design School students Marcus Lim, Muhammad Izzul Islam bin Jumat, Junqian Liu, Francesca Fernandez and Kelly Tan Kai Li has taken top spot at the Crowbar 24 hour advertising challenge. The event was jointly organised by the Association of Accredited Advertising Agents Singapore (4As) and Singapore Press Holdings (SPH), and is a component of the annual Crowbar Awards that serves as a platform for budding young creative minds to break into the world of media and advertising. Taking place between 16 and 17 September, the 24 Hour Advertising Challenge saw 84 participants across 17 teams who were selected by their respective schools vying for the coveted top spot. For the Challenge, participants worked in teams of five to propose ideas for STOMP to make the citizen journalism platform resonate with the youth. Participants had to come up with marketing strategies within 24 hours from receiving a creative brief from Mr Azhar Kasman, Editor of STOMP. By first acknowledging STOMP's exposé nature, the team then proposed a clever comeback by admitting with pride about STOMP's realistic and raw style of citizen journalism. Participating institutions for the challenge included NP, TP, RP, NTU, LASALLE College of the Arts and Nanyang Academy of Fine Arts.