Circuit breaker encourages business owners to get creative

23 May 2020

SP senior business lecturer, Amos Tan, opined on the benefits of the collaboration between bubble tea brands and food businesses. The collaboration not only allows bubble tea brands to continue selling, it also allows new and upcoming food businesses to ride on the popularity of bubble tea brands to market their products. However, Amos advises bubble tea brands to work with a food business that is in line with their positioning, in order not to confuse consumers. (Lianhe Zaobao, p1)