Complaints about F&B ads jump 38% in 2022, more gripes on misleading info for various ads

27 Mar 2023

Article reported that the number of complaints about food-and-beverage (F&B) advertisements jumped by 38 per cent from 2021 to last year, making it the most complained about industry in 2022, according to the Advertising Standards Authority of Singapore (Asas). The authority also noted an increase in feedback about advertisements where the advertised percentage of a discount or rebate was unachievable due to the conditions imposed on the promotion. SP senior lecturer in digital marketing and branding, Ms Leung Sau Yee, noted that consumers feeling the pinch from inflation are more price-sensitive. She explained that retailers need to be in tune with such sentiments in the market and offer attractive prices, as some retailers may cross the line with misleading price promotions.



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