How other department store chains are faring

03 Nov 2020

Lucas Tok, a lecturer and marketing competency lead at SP’s School of Business, shared that it is increasingly pertinent for department stores to differentiate themselves by maximising the quality of the products they offer and the element of "play" in the shopping experience. Esther Ho, director of NYP’s School of Business Management also opined on how department stores can stand out.

[The Straits Times]

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