Paralympian is Lancome's new face

01 Nov 2018

Article highlighted that Paralympian swimmer Yip Pin Xiu is the latest face of French cosmetics house Lancome. She is the first person with a disability to be featured in its advertising campaign in Singapore. Mr Amos Tan, SP’s Business School Senior Lecturer and Section Head of Marketing and Retail, shared that it is uncommon for brands in Singapore and Asia to engage a brand ambassador with a disability to front its advertisements. (The Straits Times Online)