Picking up relevant skills

22 Oct 2018

Advertorial featured new academic programmes which aim to equip students with skills to meet industry demands. These include the Skillsfuture Earn and Learn Programme in Digital Content Marketing (ELP-DCM), the newest ELP programme that is a partnership between SP and the Singapore University of Social Sciences. Its curriculum is designed to equip students with a broad set of content marketing skills that can be used and applied in different sectors. The structured 12-month course enables students to learn marketing through campus-based lessons, on-the-job training and e-learning modules. Modules include Social Media Creation & Management, where students leverage social media as an effective business tool, covering details like a social media audit, an editorial calendar, a tactical plan and crisis management. Mr Joseph Teo, acting director of SP’s Media, Arts and Design School shared about the aim of the ELP. The advertorial also featured ELP students including TP graduate Gladys Chang, RP graduates Nicolette Lorraine and Farzanah M. Nor Azman, and NYP graduates Nicholas Alexander Lim and Rachal Chow. (The Straits Times, pB8)