My Saved Courses
Article mentioned SP School of Business lecturer Lim Xiu Ru, who opined that the reason behind some local retailers opening new stores amid the pandemic may be because some consumers crave for experiential shopping which e-commerce may not necessarily be able to fulfil at this point. This is the case especially for products that may involve personalisation, customisation or professional selection. She also mentioned that having a store along Orchard Road gives brands the opportunity to reach out to the well-heeled crowd and develop “upmarket positioning”.
500 Dover Road Singapore 139651
Last updated: 08 January 2019
Best viewed using latest 2 versions of Microsoft Edge, Mozilla Firefox, Safari and Google Chrome