This course leverages a series of strategic analysis tools, an AI agent supports to assist business owners organise information and sharpen strategic insights. Together, they enable Small and Medium Enterprises (SMEs) to clearly identify external opportunities and internal strengths. Participating business owners will uncover their core competitiveness and value-chain opportunities, building a strategic business system aligned with current realities and future trends — enabling clear, controllable, and sustainable growth.
By end of this course, you will be able to:
Use tools like Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis and Key Success Factor (KSF) analysis to identify most suitable growth opportunities.
Apply scoring and evaluation methods to pinpoint critical success factors, as well as develop corresponding development plans and actions.
Leverage the Unique Customer Value Curve tool to discover breakthrough points against competitors, forming core competitiveness and clarifying its market positioning.
Design a three-layer business structure consisting of Core Business, Growth Business, and Seed Business to achieve sustainable company growth.
Topics to be covered
Opportunity Insight: Analyse Internal Strengths and External Trends to Identify Future Growth Opportunities
Strategic Positioning: Assess key Success Factors and Define the Company’s Unique Value Positioning
Competitive Advantage: Analyse the Customer Value Curve to Build a Differentiated Core Competitiveness
Sustainable Growth: Strengthen Core Business while Developing Growth and Seed Businesses for Long-Term Expansion
