SP-SUSS Work-Study Post-Diploma (Specialist Diploma in Digital Content Marketing)

Overview

Course Date:

10 Aug 2026 to 30 Jun 2027
Registration Period:

1 May 2026 to 1 Jul 2026
Duration/Frequency:

360 Hours (1 Year)
Mode of Training:

Face-to-Face, E-Learning (Synchronous) - Conducted by SP and structured On-the-Job Training (OJT) with the participating company.

Only applicants who are shortlisted by SP and participating companies will be notified to attend interviews. Successful applicants employed by the participating companies will be placed under the programme.

As there are a variety of media job scopes available, your resume/portfolio will be forwarded to all WSP companies. Please specify in your resume your preferred areas of interest (your top 3 or 4), for better matching by the companies.

For example:

Advertising (Creative, Media, Digital/Social media, etc)
Content Production / Creation
Content Marketing / Strategy
Design
Events Management
Media Research
Public Relations (including corporate/marketing communications)
Writing related
Others (please specify)

Evening class: 7pm - 10pm.

For interested participating companies, please click here to submit your participation form.

For main enquiries, please contact PACE here.

For course specific details, please contact the course manager:
Name: Ms Chong Pei Zhen
Email: CHONG_Pei_Zhen@sp.edu.sg

For other enquiries, please email to ptenquiry@sp.edu.sg

Course Objective

Looking to get a head start in your career, while still furthering your education and deepening your skills in digital content marketing? The Work-Study Programme (Digital Content Marketing) (WSProg-DCM) can be your answer.

Jointly offered by Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS), the WSProg-DCM is a 12-month work-study programme created out of a convergence of three industries: Media, Marketing and Info-communication Technology. The programme is targeted at motivated fresh polytechnic graduates who want to stand out from the crowd by jump-starting their full-time careers with WSP companies (with full pay), while simultaneously receiving sponsored part-time structured training in digital content marketing from SP and SUSS.

The WSProg-DCM is designed to deepen the skills and knowledge of participants in Digital Content Marketing, through structured institutional-based learning, complemented by on-the-job training by participating employers.

Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action” (Content Marketing Institute).

More Information

WHAT IS THIS PROGRAMME AND WHO IS IT FOR?

A 12-month work-study programme jointly offered by SP and SUSS, designed for fresh Polytechnic graduates seeking full-time employment opportunities and in-demand digital content marketing skills.

Eligible applicants must meet the following criteria:

Looking to specialise in marketing communications (Including content creation, social media management, & branding)
Suitable for WSP's funding and other incentives

THE LEARNING JOURNEY

Please click here for the Module Synopsis.

KICKSTART YOUR DIGITAL CONTENT MARKETING JOURNEY IN 3 STEPS

Earn, Learn, and Build Your Career — All at the Same Time:

Step 1: Get Hired

Join as a Work-Study Trainee

Get matched with a full-time job with one of our partner companies
Competitive salary + sponsored training

Step 2: Learn, Build Skills & Apply across 12 Months

Work + Study at the Same Time

Learn industry applicable skills at our evening classes (Thursdays, 7pm–10pm)
Do hands-on content creation, video production with mobile apps, and digital campaigns based on ideation, storytelling and brand strategy
Work with accessible tools, produce professional results

Step 3: Graduate with Dual Certification

Specialist Diploma in Digital Content Marketing (SP) + SUSS Credit-Bearing Modules

Step 4 (OPTIONAL) : Further Progress with One of These Options

Option A: Complete additional SUSS modules for a Pathway to SUSS Minor in Digital Content Marketing
Option B: Fast-track your launch to the industry, with 1 year experience + portfolio

WHAT MAKES THIS DIFFERENT?

CAREER OUTCOMES

Where this can take You:

Content Marketing Executive
Social Media Strategist
Digital Marketing Executive
Content Creator / Producer
Brand / Campaign Executive

TESTIMONIALS

Hear from our graduates!

NSDCM_Sally NSDCM_Irfan

OUR PARTNER COMPANIES

Our participants have been placed with firms such as:

APRW PTE LTD
APETMART LP
BREADTALK GROUP PTE LTD
CITYSPROUTS PTE LTD
CLOVER FILMS PTE LTD
CROSS RATIO ENTERTAINMENT PTE LTD
EURASIA GLOBAL FOOD PTE LTD
GRILL CENTRAL PTE LTD
HEARTWARE NETWORK
MEYER MOTORS PTE LTD
SEE HAI TAT MEDICAL HALL PTE LTD
SPLASH PRODUCTIONS PTE LTD
STRATGEIST PTE LTD
VIDEO TECHNOLOGIES PTE LTD
WECONEX HOLDINGS (SEA) PTE LTD
WHITELABEL PR PTE LTD
WOODPECKERR MARKETING
WPR ASIA

Course Fee

For more information on course fees, please click here.

Course fees are reviewed periodically and adjusted as necessary to cover the cost of education and to enable the polytechnic to continue investing in delivering high-quality education.