IN FOCUS: After Cineleisure Orchard lost its lustre, can new tenants bring it back?

03 Jun 2023

Article reported that beyond F&B, Cineleisure needs to spruce up its mix of retailers. Overall, it needs unique tenants that complement each other to provide shoppers with “a holistic and targeted experience”, said SP School of Business lecturer Ms Lim Xiu Ru. She suggested breaking away from Cineleisure’s long-standing image as a place for young people, given “a limited addressable market” amid falling fertility rates. Younger consumers also have varied niche interests these days. One possibility is to tap into “the element of nostalgia” by targeting older millennials who frequented the mall during their adolescence and still hold fond memories of the place. Another is to double down on attracting fitness enthusiasts who now form a key group of the mall’s visitors. This can be done by revamping and curating Cineleisure’s tenant mix and offerings around health, fitness and leisure, Ms Lim said.

[Channel NewsAsia]