Sold out in Singapore: Post-pandemic concert spending in full force

31 May 2023

Article noted that SP senior lecturer in digital marketing and branding, Leung Sau Yee, has noticed a radical shift in consumer behaviour in the wake of the pandemic, with Singaporeans becoming more willing to splurge on experiences, such as travel and entertainment, over material goods. This trend, she says, could be due to the mindset of “missing out on certain experiences and not being sure if they can experience it again”.

[The Straits Times]