As patterns of food preferences evolve with changes to our daily living and social habits, there is a need to focus more on meeting the everyday needs of the consumer. To develop solutions for these consumers, the innovation process needs to understand
how these users think and feel about a product.
Through the use of Design Thinking principles, FIRC can assist your company to elicit consumer empathy, engage in frequent prototyping and foster collaboration with the target audience for your product to discover new opportunities within the food
domain. FIRC is equipped with dedicated facilities for the pilot plant, test kitchen, application laboratories and sensory suite. Together with our team of full-time professionals, we provide an avenue for the food industry to find solutions to