The Crowbar Awards 2021

 

The Crowbar Awards is an annual national competition celebrating the best creative minds in our tertiary institutions. The award is highly coveted and recognised by the creative industry as a mark of achievement. MAD school is a keen competitor with a stellar medal tally.

 

Crowbar 2021 Winners' List





"The Beer That Should Not Exist
 "

Poon Xin Yi & Chin Wei Zi

Awards: 2 Gold, 5 Silver & 6 Bronze


Food production is the biggest contributor to climate change but 30% of the food produced is wasted globally, making food waste one of the biggest contributors to climate change. To drink this problem out of existence, we created The Beer That Should Not Exist; a sustainable beverage brewed from surplus bread and ugly fruits that would otherwise be wasted. 





"Expectation"

Christ Teo Xiu Ting, Lee Jia Hui, Kum Kah Yim & Valda


Awards: 1 Gold, 2 Silver & 3 Bronze

Society raises yet another child and puts them into the structure it has already been built on, pressuring the child to follow the 'rules'. However, no matter what they face, they are not allowed to back out. Causing the child to be drowned in his own thoughts and emotions while society slowly shapes him.





 



"Auntie, More Porridge Please! "

Goh Yu Xun, Herman, Devika Suresh K , Tan Yu Xun, Ethan, Sung Jernin & Abigail Wee Xin Tong


Awards: 1 Gold, 3 Silver & 1 Bronze


This documentary features Auntie Pearly, a veteran hawker sharing her experiences of her laborious job. She touches on her morals and values, the hardships dealt and relationships formed throughout the years of her business. With this intimate interview, we hope to provide a voice to our unsung heroes to encourage a conversation on appreciating and better understanding Singapore’s hawker culture.



 




"Okamoto"

Tiew Fang Kee & Chew Zi Yen

Awards: 1 Gold, 2 Silver & 2 Bronze

Okamoto is a Japanese top-selling condom brand that is widely available in Singapore, although not as popular locally than its native country. Our objective for rebranding Okamoto is to make it more distinctive and trustable to Singaporeans.




 




"SOAP 2021"

David Gan Ziyi & Martin Teo


Awards: 1 Gold, 1 Silver & 1 Bronze 

The idea behind SOAP 2021 was to employ parody and comedy, shaping our campaign around satirising political elections. By doing this, we educated the public on why natural bar soaps are better than commercial liquid soaps, and encouraged them to make active choices when it came to purchasing toiletries.




 





"Underrated Trash Snackers"

Josie Chan Xin Tian

Awards: 4 Silver & 2 Bronze

A campaign aimed to make food wastage reduction a fun, interesting and educational approach for people of varying ages to implement into their daily lives. This is done by introducing the adorable Squiggles Earthworm family to guide users in clearing their leftovers through the Vermicomposting method, which brings people together to form a helpful community, embarking on the goal of a more eco-friendly lifestyle.




 

 

 

 

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