Course Details

Diploma in Design (Business & Strategy)

Overview

  • Course Date:

    TBA

  • Registration Period:

    TBA

  • Duration/Frequency:

    900 Hours (2.5 Years)

  • Mode of Training:

    Face-to-Face (Classroom Teaching), E-learning

Enquiries

For enquiries, please email to ptenquiry@sp.edu.sg.

Course Objective

Shape creative ideas into strategic business value!

As AI technologies reshape the creative industry, the role of designers is rapidly evolving beyond traditional creative execution. Organisations today are looking for professionals who can combine creativity with strategic thinking, manage projects efficiently, drive business growth through design, and adapt confidently to digital transformation.

Through this Diploma in Design (Business & Strategy), you can gain skills to thrive in this changing landscape. With increasing automation, outsourced workflows, and rising consumer expectations for personalised and fast-moving experiences, you will explore how design connects with business strategy, innovation, human-centred design, branding, and market demands.

What You Will Learn
  • Apply strategic problem-solving and business insights to identify opportunities, assess risks and align projects with organisational goals
  • Understand how AI and emerging technologies are transforming creative industries
  • Translate creative concepts into impactful brand, customer experience, and content strategies for your audience
  • Harness analytical insights, design thinking, AI and emerging tools to generate creative solutions
  • Build adaptability and leadership capabilities for cross-functional team collaboration and innovative thinking

Designed For
Aspiring graphic designers, content creators, and brand marketing and communications professionals looking to strengthen your creative strategy capabilities and future-proof your career to stay competitive in an AI-driven, evolving creative economy

More Information

This is a 2.5-year part-time course consisting of 5 Modular Certificates conducted over 5 semesters.

Modular CertificateKey Modules
MC 1 - Certificate in Business & Design Foundations- Research & Insights
- Marketing & Branding Fundamentals
- Design Your Career
MC 2 - Certificate in Digital Content & Analytics- Digital Marketing
- Strategic Content Design
- Digital Analytics Fundamentals
MC 3 - Certificate in Brand Storytelling- Advertising Design
- Creative Team Management
- Branded Video Design
MC 4 - Certificate in Creative Collaboration & Innovation- Design Thinking for Innovation
- Creative Entrepreneurship
- Creative Communication & Collaboration
MC 5 - Certificate in Career & Future Readiness- Business & Media Law
- Final Capstone Project

Please click here for the Module Synopsis.

Academic Progression and Pathways

After completing this Diploma, you can progress to relevant Specialist Diplomas in areas like digital marketing, branding or design. Explore SP's Specialist Diplomas:

You can also further your studies by pursuing Degree courses at local universities. 

For more information on the course, click on the “Register” button.