Overview

Course Date:

19 Oct 2026 to 31 Mar 2029
Registration Period:

1 Jun 2026 to 31 Aug 2026
Duration/Frequency:

2 evenings per week, 6.30 to 9.30pm
Mode of Training:

Face-to-Face (Classroom Teaching), E-learning

Enquiries

For course specific details, please contact the course manager:

Name: Marcus Yeo
Email: Marcus_yeo@sp.edu.sg

For other enquiries, please email to ptenquiry@sp.edu.sg.

What You Will Learn

Shape creative ideas into strategic business value!

As AI technologies reshape the creative industry, the role of designers is rapidly evolving beyond traditional creative execution. Across sectors, organisations today are looking for professionals who can combine creativity with strategic thinking, manage and lead projects efficiently, drive business growth through design and adapt confidently to digital transformation.

Through this Diploma in Design (Business & Strategy), you can gain skills to thrive in this changing landscape. With increasing AI and automation, outsourced workflows, and rising consumer expectations for personalised and fast-moving experiences, you will explore how design connects with business strategy, innovation, human-centred design, branding and market demands.

More Information

Key Outcomes

Apply strategic problem-solving and business insights to identify opportunities, assess risks and align projects with organisational goals
Understand how AI and emerging technologies are transforming creative industries
Translate creative concepts into impactful brand, customer experience and content strategies for your audience
Harness analytical insights, design thinking, AI and emerging tools to generate creative solutions
Build adaptability and leadership capabilities for cross-functional team collaboration and innovative thinking

Designed For

ITE graduates with a design-related Nitec or Higher Nitec looking for your next step,
Working designers, content creators and brand marketing and communications professionals looking to grow beyond creative execution,
Career switchers or working adults seeking to build your strategic and business capabilities

As AI reshapes how design is produced and valued, this diploma looks to strengthen your creative strategy capabilities and future-proof your career to stay competitive in an AI-driven, evolving creative economy.

Course Structure

This is a 2.5-year part-time course consisting of 5 Modular Certificates conducted over 5 semesters. Each semester comprises of 3 modules — 2 conducted as in-person evening classes (6.30 – 9.30pm) and 1 delivered fully online, totalling 3 lessons per week. AI tools and applications are integrated across every module to reflect how industry works today.

Modular Certificate	Key Modules
MC 1 - Certificate in Business & Design Foundations	- Research & Insights - Marketing & Branding Fundamentals - Design Your Career
MC 2 - Certificate in Digital Content & Analytics	- Digital Marketing - Strategic Content Design - Digital Analytics Fundamentals
MC 3 - Certificate in Brand Storytelling	- Advertising Design - Creative Team Management - Branded Video Design
MC 4 - Certificate in Creative Collaboration & Innovation	- Design Thinking for Innovation - Creative Entrepreneurship - Creative Communication & Collaboration
MC 5 - Certificate in Career & Future Readiness	- Business & Media Law - Final Capstone Project

Please click here for the Module Synopsis.

Academic Progression and Pathways

After completing this Diploma, you can progress to relevant Specialist Diplomas in areas like digital marketing, branding or design. Explore SP's Specialist Diplomas:

You can also further your studies by pursuing Degree courses at local universities.