Default-Pace-Course-Banner Business Management-2

Growing Your Business on Digital Market Place and Tik Tok Shop

Topic:Business Management

Course Type:Short & Modular Courses

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  • Course Date:

  • Registration Period:

  • Time:

    16 Hours
  • Mode of Training:

    Face-to-Face (Classroom Teaching)
  • Venue:

    Singapore Polytechnic
  • Funding:

    Eligible for SkillsFuture Credit

When people can see a product in action, they are more likely to want to buy it. That is why there is a growing demand to incorporate live streaming into e-commerce business. This course provides hands-on activities to plan, organise and manage live stream on social media platforms. Participants will pick up live hosting skills from this course and discover ways to enhance live stream using various tools, equipment and software to increase engagement with customers. 

Course Objective

This course aims to introduce participants to the fundamentals of e-commerce and live-streaming through authentic learning and practical experiences with industry partners. In this module, participants will learn about the e-commerce and social commerce landscapes, as well as the end-to-end ecosystem of e-commerce. Through hands-on experiences with industry partners, participants will then learn how to market their products using online visual merchandising techniques, as well as design consumer experiences and develop content strategies. They will also get the opportunity to work with industry partners to produce live-streaming content. 

Course Outline

By the end of the Course, participants will be able to:  

  1. Apply the fundamentals of e-commerce ecosystem
  2. Craft script for live e-commerce production by using an app
  3. Setup a live e-commerce production
Topics to be covered
  1. Introduction to fundamentals of e-commerce
  2. Application of e-commerce ecosystem
  3. Fundamentals of TikTok Busines
  4. Social Media Analytics
  5. Introduction to Capcut for content creation
  6. Marketing & content promotion for pre/post live e-commerce 
  7. Live e-commerce production process

Minimum Requirements

Participants must be computer literate and have basic knowledge in MS Office such as Outlook, MS Excel and MS Word

Certification / Accreditation

Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Suitable for

Marketing Executives / Marketing Assistant / Production Technical Assistant

Course Fees

The course fees payable above are inclusive of 9% GST rate.

Applicants/Eligibility SkillsFuture Funding GST Subsidised Fee (after GST)
Singapore Citizens aged 40 and above $747.00​ $19.92​ $102.92​
Singapore Citizens aged below 40 $581.00​ $19.92​ $268.92​
Singapore Permanent Residents and LTVP+ Holders $581.00​ $19.92​ $268.92​
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders $747.00​ $19.92​ $102.92​
Others (Full fees payable) $0.00 $66.40​ $ ​896.40​

As per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after baseline funding subsidy of 70% 


Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees. 


1Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here.  
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application. 

Application Procedure

1. For self-sponsored applicant, please click on the “Register” button to apply for the course. You will be directed to STEP portal to manage all your course activities. Please note that you will be prompted to sign in with Singpass/Student ID.
2. For company-sponsored applicant, please approach your company's Human Resource (HR) team to put in the application through the company portal using CorpPass.  You may only apply after receiving the registration link from your company's HR.
3. Your application does not guarantee acceptance into the course. Your acceptance into the course is dependent on meeting the course requirements and course vacancy.
4. All successful applicants will be notified with a letter of confirmation via email.
6. PACE Academy course schedules, including course trainer, course fees and course availability are subject to change.

7. PACE Academy reserves the right to cancel or postpone any course at short notice; & at its absolute discretion without assigning any reason for such cancellation/postponements. In the event that the applicant’s chosen course is cancelled prior to its commencement, PACE Academy will make a full refund of course fees already paid by the applicant.

8. The data provided to Singapore Polytechnic will be kept strictly confidential and will be used for the purpose of course administration. The data may be passed on to the relevant organisations that require the information related to the course.  

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