Growing Your Business on Digital Market Place with Live Streaming
Overview
Course Date:
TBA
Registration Period:
TBA
Duration/Frequency:
16 Hours
Mode of Training:
Face-to-Face (Classroom Teaching)
What You Will Learn
As live commerce becomes more prevalent, more businesses are integrating livestreaming into their e-commerce strategies to boost visibility, engagement, and product sales.
This course provides you hands-on training in professionally planning, organising, and managing livestreams across social media platforms. You will develop live hosting skills, including how to enhance your streams using professional tools, equipment, and software to produce more engaging customer experiences.
Explore the e-commerce and social commerce landscapes, as well as learn about e-commerce’s end-to-end ecosystem. Through practical learning with industry partners, you will learn to market your own products using online visual merchandising techniques, design consumer experiences, and develop content strategies.
By end of this course, participants will be able to:
Apply e-commerce ecosystem fundamentals.
Craft scripts for live e-commerce productions using apps.
Setup live e-commerce productions.
Topics to be covered
Introduction to Fundamentals of E-Commerce
Application of E-Commerce Ecosystem
Fundamentals of Live Streaming Business
Social Media Analytics
Introduction to Content Creation
Marketing & Content Promotion for Pre/Post Live E-Commerce
