Persuasive Communication with Data Storytelling (Synchronous e-learning)

Topic:Data Analytics & Visualisation

Course Type:Short & Modular Courses

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  • Course Date:

  • Registration Period:

  • Time:

    15 Hours
  • Mode of Training:

    Face-to-Face (Classroom Teaching)
  • Venue:

    Singapore Polytechnic
  • Funding:

    Eligible for SkillsFuture Credit

​​This course aims to equip participants with the skills to craft compelling narratives using effective data storytelling techniques. ​ 

Course Objective

Participants will generate data visualisations, and apply narrative elements and persuasive delivery techniques to influence others or shape their perspectives.

Upon completion of this course, participants should demonstrate the competency in using persuasive communication to convince stakeholders intellectually and effectively to call them into action.

Course Outline

By the end of the course, participants will be able to:  

1. Examine the different pre-attentive features and visualizations of Factor or Anomaly data stories​ 

2. Consolidate findings from the combined data and visualizations to form or support a focal point of the story​ 

3. Deliver a persuasive data story 

Topics to be covered

Data Storytelling 

- Messages and Messaging Techniques 

- Narrative Frameworks 

- Persuasive Delivery Techniques 

Minimum Requirements

Basic English (written and spoken) proficiency

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Completion (electronic Certificate will be issued)
A Certificate of Completion will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Suitable for

Data Engineer / Data Analyst