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Digital Marketing and Analytics for SMEs

Topic:ICT, Media & Design

Course Type:Short & Modular Courses

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Course Introduction

This is an introductory level course for individuals and SMEs without digital marketing and analytics background but are interested in getting started.

Course Objective

Upon completion of the course, participants will be able to:

• Develop relationship marketing tactics with digital tools
• Evaluate and improve digital touchpoints based on user journey mapping
• Perform simple monitoring and analysing of web site performance using Google Analytics
• Configure a dashboard for management reporting and visualization

Course Outline

1. Digital Marketing: What do customers want and need?

This module looks at various digital tools that could help collect, manage and evaluate valuable customer data that is essential in planning direct marketing tactics. It dives into analysing & understanding what current & potential consumers need from various digital touch points through a concise user journey mapping. Lastly, we take a look at how their needs & wants can be solved with good User Interface (UI) / User Experience (UX) evaluation and implementation.

2. Digital Analytics: How do you monitor and analyse your website performance?

This module looks at the various important reports and charts available in Google analytics that are useful for daily monitoring and management reporting.  It dives into analysing and using some key reports and charts which will directly impact their business.  Participants will learn to configure their Google Analytics Dashboard that allow them to quickly visualize their important business information.

Topics to be covered

• Digital Relationship Marketing
• Persona Profiling
• User Journey Mapping for UI/UX
• Introduction to Digital Analytics
• Monitoring website performance and campaigns
• Configuring Google Analytics Dashboard

Minimum Requirements

Has basic knowledge on internet and usage of computer.

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

Suitable for

This short course is suitable for those who has no knowledge on digital marketing.

We target to train SMEs that may not have any digital presence at this moment.

Course Fees

Full Fees (before GST): $233.64

Applicants/Eligibility GST Fee (after GST)
Singapore Citizens, Singapore Permanent Residents, LTVP+ Holders and Others $21.03 $254.67

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

Application Procedure

1. For self-sponsored applicant, please click on the “Register” button to apply for the course. You will be directed to STEP portal to manage all your course activities. Please note that you will be prompted to sign in with Singpass/Student ID.
2. For company-sponsored applicant, please approach your company's Human Resource (HR) team to put in the application through the company portal using CorpPass.  You may only apply after receiving the registration link from your company's HR.
3. Your application does not guarantee acceptance into the course. Your acceptance into the course is dependent on meeting the course requirements and course vacancy.
4. All successful applicants will be notified with a letter of confirmation via email.
6. PACE Academy course schedules, including course trainer, course fees and course availability are subject to change.

7. PACE Academy reserves the right to cancel or postpone any course at short notice; & at its absolute discretion without assigning any reason for such cancellation/postponements. In the event that the applicant’s chosen course is cancelled prior to its commencement, PACE Academy will make a full refund of course fees already paid by the applicant.

8. The data provided to Singapore Polytechnic will be kept strictly confidential and will be used for the purpose of course administration. The data may be passed on to the relevant organisations that require the information related to the course.  

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