Year 1 (Semester 1)
Before you determine your specialisation, you will spend a semester studying the Foundry and Taster Modules. These foundational skills and knowledge have wide applications across the media, arts and design industries. They will broaden your perspectives
and ground you in the following key skillsets:
The world need stories and as humans we are wired to enjoy them. Brands use stories to communicate and build brand love.You will learn how to harness the power of a good story, to connect and move people to take action.
Topics include: Character Development, Story Setting, Narrative Structure, Effective storytelling.
Human Experience & Behaviour
Understanding how and why people think and act the way they do, gives you a clear purpose when you problem solve. Unlocking the human psyche will help you create empathetic & compelling solutions.
Topics include: Human behaviour, Cognitive & emotional
perspectives, Empathy study, Trends & issues.
Principles of Design
These principles apply to all sectors in creative arts. It is the building block of a good design education. You will acquire a firm framework in creating and appreciating art & design.
Topics include: Design principles, Photography, Digital imaging,
You will learn to leverage your creativity, knowledge and skills for business innovation. This module opens pathways across 3 years to many entrepreneurial endeavors – both inside and outside the school, offering many opportunities to build an
exceptional start-up portfolio.
Topics include: The Entrepreneur mindset, Art of relationship building, Idea pitching, Legal & Finance.
You will practice what you have learnt by solving complex real-world issues arriving at relevant, fresh and surprising solutions through structured play. PlayLab will build a foundation for your more ambitious year 2 studio projects and final year interdisciplinary
Topics include: Creative thinking, Ideation, Idea testing, Electronic prototyping
Taster modules are unique to MAD School. It gives you the opportunity to have a taste of be schooled in the different specialisations before picking one. This first semester of immersion will help you discover your focus going forward.
Animation & Games, Ready Set Go!
This taster fosters an awareness and appreciation for animation, game art and design development of interactive media content. You will experience the exciting creative process of design, development and execution in a studio setting.
This is a taster to the specialisation Animation & Games (AG).
Brand Design Inside Out!
Take a curious peek behind the workings of how brands become successful. You will learn how a brand can describe itself to its users, differentiate itself from its competitors, and convey its unique style and DNA through the practise of textual and visual forms.
This is a taster to the specialisations Visual Communication & Motion Design (VCMD) and Digital Media & Communications (DMC).
Make Some Sound & Music
See the harmony between music, performance and production. You will gain knowledge on the fundamentals of music and hands on experience on the digital audio workstations to produce simple pieces. Your creations can be used for apps, games and videos.
This is a taster to the specialisation Sound & Music (SM).
Storytelling for Community and Content Creation
In this taster, you will engage with communities and audiences using stories. Get into action by getting to know a community. Engage and empower a community whose voice may not be heard. Co-create a piece of artwork together with them and share their stories with the world. You will also learn to tell your story on a digital platform. Come up with ideas to create a digital media content - write and produce them so that your target audience will experience and engage with your creative content in a meaningful way.
This is a taster to the specialisations Creative Community Engagement with Psychology (CCEP) and Story & Content Creation (SCC).
Designing Delightful Experiences
This module introduces you to user experience design, especially displaying information efficiently and effectively beyond just being attractive. You will gain the ability to collect data, analyse observations and address insights. Using simple prototyping methods, you will streamline and present information so it could be easily understood.
This is a taster to the specialisation Experience & Product Design (XPD).
Year 1 (Semester 2)
There are 7 new specialisations in MAD School. After a semester of Foundry & Taster modules, you will spend the next 5 semesters deepening your learning in your chosen specialisation.
Specialisation Selection FAQ
What is the rationale for offering these specialisations and are they an indication of industry needs?
The specialisations offered cater to the demands of the ADM industry.
As the industry landscape shifts with emerging technologies, disruptions and consolidations, many jobs can no longer operate in silo. There is a growing need for a broad based curriculum that equips students not just with a deep domain specialisation, but also with numerous other supporting skillsets that are required for their careers.
DMAD allows students to go beyond their domain areas by further exposing and equipping students with a broad range of complementary skillsets to support them in their future careers.
When and how will specialisations be allocated? Will I be assured of a place in a chosen specialisation?
All DMAD students will choose their specialisation at the end of the foundation programme in Year 1 Semester 1. Students will be streamed into the specialisations based on their aptitude, passion and performance in their various foundation modules.
Why can't all DMAD students be offered a specialisation of their choice?
Admissions to the specialisations will be based on students' performance in Semester 1 of Year 1, and subject to available vacancies in that particular specialisation.
Can I switch to another specialisation if my current specialisation does not suit me?
Students should decide on their specialisation carefully. Switching specialisations is not encouraged, as each specialisation is fairly distinct and switching mid-way could result in delays to course completion and graduation.
I am interested in two specialisations. Can I take modules from both specialisations?
It is not possible to take modules from both specialisations as each specialisation has its unique domain path.
However, there will be fundamental modules from each specialisation that will be offered to students as electives, to allow students to broaden their skillsets in their second and final years.
MAD Studio Project
Builds on the transdisciplinary practices taught in PlayLab to further develop your ability to generate new ideas and contribute to innovations. You will work in mixed groups and take on complex, real-world industry projects. Drawing on the domain knowledge
and skills from your own specialisation as well as your peers’ specialisations, you will gain a deeper understanding of an issue and turn them into new knowledge that challenges the status quo.
Every MAD student will have a full semester of Internship experience with companies and studios across all disciplines. This gives you valuable first-hand knowledge. You will work directly with professional mentors, gaining insights to how creative teams
in industry work.
The Esplanade Co Ltd
|Beyond Social Services||Our Grandfather Story|
The Smart Local
Ogilvy & Mather Singapore
Tribal Worldwide Singapore
|Ministry of Education|
So Drama! Entertainment
Final Year Project
Your FYP is the consolidation of your learning with MAD school. With close guidance from your tutors and industry mentors, you will follow a line of inquiry, research and progressively develop solutions for your project challenge. FYP will be evidence of your knowledge and expertise acquired over 3 years of your studies.
True to MAD’s core of having a collaborative studio culture, you work with peers across different MAD specialisations on the Transdisciplinary project. The projects are set by our industry partners to solve real world creative challenges. This process
aligns with how creative teams work together in the industry giving you invaluable experience.