Creative Community Engagement With Psychology (NEW!)
Make a positive impact and drive social change. CCEP gives you a sound understanding of how people and communities think, feel, and behave. You will learn to develop meaningful programmes using innovative, participatory approaches. The outcomes will serve
as dynamic engines for education, social intervention and change.
This module will equip students in the creative profession with a mind-set and toolkit of skills and competencies to identify entrepreneurial opportunities that align with their creative skills and aspirations. With an emphasis on learning from practice, students will work in teams driven by creativity to package, pitch and deliver innovative solutions to the market. Prior experience in entrepreneurship – or even a desire to become an entrepreneur in the future – are not required or expected. Reflecting on their experiences will form the centrepiece for their learning in the module. Gathering from what they have learned in the programme, students will then chart their pathways in the Creative industry.
Education and Career Guidance 1: Personal DevelopmentMore
This module aims to help you discover your strengths, values and interests. It also supports you in making informed educational and career choices to achieve your career aspirations.
This module will focus on developing students’ facilitation skills in a workshop setting. Through practical workshop demonstrations, students will learn how to use effective questioning and listening techniques to encourage participation and dialogue amongst participants. They will also learn about the basic structure of workshops and how to plan warm-up and closing activities. At the end of the module, students will reflect on their own strengths and weaknesses as a facilitator and craft an action plan for their future practice.
Foundations in Community ResearchMore
This module introduces students to basic community research which combines community psychology concepts with traditional research methodology to allow practitioners to advocate for a cause or support community action. This module will introduce students to various community research methods which focus on basic data collection, data analysis, and data presentation.
Foundations and Principles of Community PsychologyMore
This module aims to introduce students to the basic framework and principles for working with communities; the Ecological Levels of Analysis and the Core Values of Community Psychology. The discussion on the ecological levels of analysis will enable students to explore the nature of the relationship between the individual in the context of the multiple levels of communities such as family, networks of friends, workplace, school, volunteer organisations, neighbourhood and wider locality, and cultures. They will also discuss how these exist within larger societies and ultimately within a global context. The core values of community psychology will enable students to appreciate the contribution of values in bringing about positive change. By the end of the module, students would understand the basic principles for problem definitions and proposed solutions that they will encounter as citizens, community leaders and professionals.
Human Experience and BehaviourMore
Psychology is the foundation for understanding users. This is integral to the user experience (UX) process which underpins the MAD core modules. In this module, students will learn how humans process information, how our personalities and motivations shape us, and how media and the people around us influence our emotions and behaviours. They will also learn basic concepts in secondary research to enrich their understanding of users, audiences, or stakeholders to create more effective ideas that appeal best to their users, audiences or stakeholders.
This module introduces students to a view of human development that examines the phases of life from birth to death. At the end of the module, students will be able to describe the physical, cognitive and socio-emotional aspects (including personality factors) of human development - as a child, adolescent, adult and an elderly individual. Students will also be able to describe factors that affect human development throughout the lifespan and explain how this knowledge can be applied when working with different developmental groups.
Choose 2 out of 5 taster modules.
Creativity, as well as the ability to explore problems through transdisciplinary lens, are key skills needed to solve complex real-world issues. PlayLab aims to cultivate these skillsets, by getting students to understand how we can disrupt the thinking process, to trigger creative ideas, in a playful, purposeful and meaningful way. PlayLab is an interdisciplinary, studio-based project module that aims to teach students how to approach complex problems in a systematic yet creative way, through playful and creative problem solving. To further expand their scope in generating novel and innovative solutions, they will also be introduced to prototyping with technology. These skills will provide them with opportunities to arrive at solutions, from a holistic standpoint, beyond the parameters of their respective disciplines.
Principles of DesignMore
Design plays a vital role in shaping and improving the user experience across all disciplines in the creative industry. It is a basic skillset that is core to the creation of effective animations, games, videos, marketing campaigns, etc that users interact with daily in the real-world. This module aims to cultivate these skillsets through the introduction of the basic principles of design. Students will engage in hands-on photography, digital imagining and illustration exercises to expose them to the importance of visual hierarchy and flow, colour theory, typography and other core design elements. They will undergo training to understand the importance of the design process from developing creative concepts, to sketching for communication and finally art directing effective designs for their users across various platforms.
Stories are the most powerful way to communicate. A good story captures our attention, makes us feel, shapes the way we think and even influences our actions. Telling a good story is essential in the media and creative industry whether you choose to be a writer or a journalist, a games developer or a designer, a brand specialist or an animated content creator. Through the study of storytelling, students will recognise the power of story in connecting people and shaping the way we see the world. They will learn key concepts from ideation to character development, story world building and narrative structure. They will examine themes and create original stories that will resonate with a target audience. They will learn tools in video storytelling. Ultimately, students will present their story in the form of a media product using audio visual technology.
Thinking Critically about the UN SDGMore
Understanding and Supporting CommunitiesMore
This module enables students to analyse the concept of “communities” in Singapore. By the end of the module, the students would have learnt how communities can be identified. They would also have found out about the needs of Singapore's vulnerable communities. By analysing the "Many Helping Hands" approach that Singapore uses to provide support to vulnerable communities, students will discuss the benefits and challenges of having different stakeholders involved in enabling social inclusion. These stakeholders include government bodies, social service agencies, the corporate sector and volunteers.
This module introduces students to the theory and methods of working with communities to prevent disease and to promote health. Students will be introduced to theories of health protective behaviours, seeking and receiving health care, as well as adherence to medical advice. They will also examine stress and pain in relation to health and disease and understand the link between behavioural and lifestyle factors and health, focussing on the importance of leading a generally healthy lifestyle in order to protect the community as a whole.
MAD Studio ProjectMore
The MAD Studio Project aims to build on the interdisciplinary practices taught in PlayLab in order to further develop students’ ability to understand issues through research, and craft interventions to shape behaviour. Students will work in mixed groups and take on complex, real-world industry projects. They will draw on the domain knowledge and skills from their own tracks, as well as those of their peers from other tracks, in order to gain a deeper understanding of an issue, synthesize their learning and create innovations to meet the challenges. This module is a facilitated time and space for students to explore across the disciplines of creative perspectives, including in research and design, problem-solving and communication of ideas. The teaching facilitation will also embrace the design inquiry cycle that enables learners to mind shift and lead into a convergence of viewpoints.
Participatory Arts Studio 1More
This studio module introduces students to community engagement using different forms of visual art, which could include, but not limited to, painting and sculpture to photography and videography. Students will learn how artists engage and collaborate with communities to facilitate an artistic process that promote participatory dialogue. They will be exposed to different community art projects and analyse how art was used to achieve a meaningful social purpose. By the end of the module, students will be able to plan and facilitate a simple community art workshop, incorporating ethical practices.
Participatory Arts Studio 2More
This module introduces students to how music and drama can be used as a tool to engage communities in different contexts. Students will learn how participation in these art forms allows people to explore their lives and to dialogue with others. The students will be exposed to different projects facilitated by artists who are proficient in using drama and/or music with the community. By the end of the module, students will be able to plan and facilitate a simple community workshop using drama and/or music, incorporating ethical practices.
Persuasive Communication with Data StorytellingMore
Programme Development and ManagementMore
This module aims to equip students with the necessary knowledge and skills in planning, monitoring and evaluating programmes. Students will be introduced to models of change, like Theory of Change and Logic Model. By the end of the module, students will be able to apply the knowledge and skills through practical projects.
Research and EvaluationMore
This module will allow students to build on their basic knowledge of research designs and methods of research. Students will develop deeper insights into key research methods that are particularly useful with communities, in relation to needs identification and evaluation of intervention programmes. They will be given opportunities to apply the principles of community research. By the end of the module, students will be equipped with both knowledge and skills in design, data collection tools and techniques, advanced data analysis and interpretation of data to understand needs and measure the outcomes and impact of programmes.
Social Marketing and CommunicationMore
This module introduces students to fundamentals in marketing and communication, with a focus on the social space. Students will be introduced to developing a campaign across different digital communication channels, as well as basic content creation and management. At the end of the module, students will be able to apply foundational communication concepts and techniques to achieve their campaign’s objectives.
Sociology and the Singapore SocietyMore
This module introduces students to basic concepts in sociology. Students will reflect on their own experiences in and with social structures in Singapore. By the end of the module, students would have been exposed to broad topics like culture, social stratification, marriage and family and education, and discovered ways of studying Singapore society.
Sustainable Innovation ProjectMore
Work in multi-disciplinary groups to apply the design thinking method and tools backed by research and qualitative data, to tackle local issues mapped to the UN SDGs. You will also tap on what you have learnt in the CCC modules that come before this module to create sustainable and innovative prototype solutions for real-life issues faced by a local community in need. In the process, you will develop empathy for the community you have identified for your project and a better understanding of yourselves.
Final Year Project in Community EngagementMore
This module requires students to complete a project which meets the needs of a community, while ensuring that it is collaborative and participative, using at least one art form.
This module aims to provide students with work exposure to an industrial environment, with opportunity to relate what is taught in the classroom to actual work situation. This module creates a valuable learning opportunity for students to sharpen their skills and knowledge, as well as contributing to the development tasks of participating organizations.
The TD Project/ Final-Year Project is an opportunity for students to integrate, apply and deepen the knowledge, skillsets and competencies (both technical and general) they have gained over the course of their study. Building on the skills taught in PlayLab and the MAD Studio Project, students will work in mixed groups to tackle complex real-world issues through industry projects. They will learn how to research and generate new, innovative solutions that go beyond a single domain, while considering other factors such as meeting a business-end, dealing with resource constraints, as well as taking advantage of social, cultural and economic trends. They will also learn how to communicate with their stakeholders and manage a project. By the end of this module, students will deepen their skills in acquiring and synthesising knowledge from across disciplines and develop resilience and an entrepreneurial spirit in tackling complex problems.
Launch your career with us. It will enable you to join a wide range of established firms and be engaged for a variety of roles like:
- Community Engagement Executive
- Community Partnership Executive
- Programme Executive
- Social Service Assistant
- Teacher Aide
- Volunteer Management Executive
- Youth Work Assistant
Further your studies with confidence. Our diploma opens a myriad of opportunities to attain your degree at both local and overseas universities.
Nanyang Technological University
National University of Singapore
Singapore Management University
Singapore University of Social Sciences
Have a glimpse of some outstanding projects done by our MAD students.
Chang Mei Yee