Experience & Product Design (NEW!)
The main thrust of product design is to improve the lives of users through the use of design as a problem solving tool. XPD trains future designers to go beyond form and function to deliver experiences that can engage, enlighten, and create enjoyment.
By understanding user needs and experiences, you will uncover new opportunities and be able to create new moments of engagement: from tangible to intangible; from physical to digital; from products to services.
This module will equip students in the creative profession with a mind-set and toolkit of skills and competencies to identify entrepreneurial opportunities that align with their creative skills and aspirations. With an emphasis on learning from practice, students will work in teams driven by creativity to package, pitch and deliver innovative solutions to the market. Prior experience in entrepreneurship – or even a desire to become an entrepreneur in the future – are not required or expected. Reflecting on their experiences will form the centrepiece for their learning in the module. Gathering from what they have learned in the programme, students will then chart their pathways in the Creative industry.
Artificial Intelligence and its ImpactMore
Digital Photography & ImagingMore
This module exposes students to the theory and practice of digital photography within the framework of an integrative digital workflow in content creation, including the finer points of digital image enhancement, manipulation & compositing. Students will be taught product and portrait photography and learn the essentials of controlling and balancing artificial lights with natural lights to achieve impactful aesthetics for photography. Students will focus on studio and outdoor digital photography, and be equipped with the fundamentals of preparing digital images and intermediate techniques of image manipulation & compositing. By the end of the module, students would have created a portfolio of photographic fine prints and digital content for commercial applications.
Education and Career Guidance 1: Personal DevelopmentMore
This module aims to help you discover your strengths, values and interests. It also supports you in making informed educational and career choices to achieve your career aspirations.
Human Experience and BehaviourMore
Psychology is the foundation for understanding users. This is integral to the user experience (UX) process which underpins the MAD core modules. In this module, students will learn how humans process information, how our personalities and motivations shape us, and how media and the people around us influence our emotions and behaviours. They will also learn basic concepts in secondary research to enrich their understanding of users, audiences, or stakeholders to create more effective ideas that appeal best to their users, audiences or stakeholders.
Choose 2 out of 5 taster modules.
Creativity, as well as the ability to explore problems through transdisciplinary lens, are key skills needed to solve complex real-world issues. PlayLab aims to cultivate these skillsets, by getting students to understand how we can disrupt the thinking process, to trigger creative ideas, in a playful, purposeful and meaningful way. PlayLab is an interdisciplinary, studio-based project module that aims to teach students how to approach complex problems in a systematic yet creative way, through playful and creative problem solving. To further expand their scope in generating novel and innovative solutions, they will also be introduced to prototyping with technology. These skills will provide them with opportunities to arrive at solutions, from a holistic standpoint, beyond the parameters of their respective disciplines.
Principles of DesignMore
Design plays a vital role in shaping and improving the user experience across all disciplines in the creative industry. It is a basic skillset that is core to the creation of effective animations, games, videos, marketing campaigns, etc that users interact with daily in the real-world. This module aims to cultivate these skillsets through the introduction of the basic principles of design. Students will engage in hands-on photography, digital imagining and illustration exercises to expose them to the importance of visual hierarchy and flow, colour theory, typography and other core design elements. They will undergo training to understand the importance of the design process from developing creative concepts, to sketching for communication and finally art directing effective designs for their users across various platforms.
In this module, students will learn different strategies and techniques in prototyping and be able to design and make simple prototypes for their concept. Students will also develop understanding of simple machine operation and sensitivity towards common materials and their properties, and foster a hands-on experimental approach to design.
Sports For LifeMore
Sports for Life (SFL) is a physical education programme that has become part of the Graduation Criteria for ALL Year 1 students matriculated since AY2018/19.
During this e-learning Semester, Year 1 students can choose their preferred module from a selection of 9 sports.
SFL aims to encourage students to lead an active lifestyle by following a holistic e-learning package with videos and supplementary materials that focuses on acquiring knowledge, rules of the game, basic sports techniques and maintaining fitness. Besides physical activity, the e-learning curriculum also comprises of syllabus on Mental Wellness and Personal Leadership using 7 Habits of Highly Effective College Students.
Thinking Critically about the UN SDGMore
Having a deep understanding of who you are creating for is the first step in creating desirable content, campaigns, programmes, products, and services. This is a skill that all media and design students need. This module introduces students to the research tools needed to understand their stakeholders and test out their ideas. In this module, students will develop fluency in deriving insights to tackle the problems/issues at hand through research. They will practise teamwork and develop problem solving skills when analysing data.
Stories are the most powerful way to communicate. A good story captures our attention, makes us feel, shapes the way we think and even influences our actions. Telling a good story is essential in the media and creative industry whether you choose to be a writer or a journalist, a games developer or a designer, a brand specialist or an animated content creator. Through the study of storytelling, students will recognise the power of story in connecting people and shaping the way we see the world. They will learn key concepts from ideation to character development, story world building and narrative structure. They will examine themes and create original stories that will resonate with a target audience. They will learn tools in video storytelling. Ultimately, students will present their story in the form of a media product using audio visual technology.
This module offers a focused study of graphic concepts and practice of graphic design. Students will build upon basic graphic recognition and application through principles of design, art direction, typography, information graphics and imaging software. By the end of the module, students will explore and apply their knowledge gained through an integrated design project. This module also would provide students with opportunities to expand the various aspects of design and integrating them into other modules.
Web & Interaction Design FundamentalsMore
In this module, students will learn the basics of design, as well as front-end development for web. Students will begin with a practical understanding of information hierarchy and interface design, which escalates into the planning and production of multi-page web projects. The module focuses on web content management with the emphasis on user needs analysis.
Creative Innovation and TechnologyMore
In this module, students will learn and apply a range of technologies to create interactive experiences. Students will understand and create outcomes combining product design, digital product design, digital media and data analysis with a strong focus on experimentation.
Creative Video Content CreationMore
Video content is booming, and it’s everywhere. Brand realise the value of video and its success can give the organisation a powerful lead over their competitors. This module exposes students to the theory and practice of digital video production for video content creation. Students will be taught the importance of video content creation through learning social media marketing. Students will learn the essential form of scriptwriting, story structure, film grammar, video camera techniques, audio capture techniques, set art direction, non-linear editing techniques and learn the essentials of controlling and balancing artificial lights with natural lights to achieve an impactful aesthetics for videography. Students will focus on pre-production, production and post-production and be equipped with the fundamentals to prepare a digital video in various formats for different platforms. By the end of the module, students will be expected to create a showreel of commercially viable work.
Digital Product DesignMore
This module introduces students to the framework for designing meaningful interactions between people and the digital products or services that they use. Students will learn to design products and services that are relevant to people’s needs and expectations in both tangible and intangible aspects. To support this, students will study methods from interaction design, user interface design and coding, with appropriate methods in ancillary domains such as aesthetics & psychology. The module will also explore various tools and techniques to prototype user experience and communicate user scenarios.
Experience Design Studio 1More
In Experience Design Studio 1, students will learn about the design process and the notion of creating experiences. Through the study of a wide repertoire of both physical and digital UX, students will immerse in understanding of how users relate and respond to experiences, in order to create human cantered design holistically across different touchpoints. They will also learn to be conversant with designing on a range of scales for the human body, objects, spatial environments and services and also focus on the relationship between digital and physical products.
Experience Design Studio 2More
In Experience Design Studio 2, students will reinforce their knowledge and praxis in observing and understanding the users through the use of different user research methods. They will learn to find patterns and formulate experience design strategies. They will learn to design experiences that take users through a journey that starts with objects found within their near-space, and gradually expand towards dealing with interactions in the environment.
Elective: Motion Design offered by VCMDMore
This module is fundamentally designed to translate and apply the language of motion. Students will interpret and demonstrate the principles of animation as applied motion graphics. Students will be familiarized with industry tools and processes and will eventually be able to employ these principles and processes in motion design projects.
Elective: Writing for News, Features & Branded Content offered by DMCMore
Creating written content for journalism, marketing and promotions is an integral part of the media and communication industry. Our graduates would need to be proficient in the various types of writing such as news, features and branded content for traditional and new media platforms in order to be effective media and communication professionals. This module will equip students with the basic writing skills to handle the various forms of writing necessary in digital media and communication.
Form, Function & Emotion for Product DesignMore
In this module, students will learn about how form, function and emotion each play a unique and interlinked role in product design. Students will learn how products are designed or enhanced to improve their desirability, and better engage their audience through its form, aesthetics and emotional appeal. Students will also reinforce the concept of ergonomics and user needs in the module, as well as acquire a good understanding of key manufacturing processes. This module will also introduce how external factors influence our perceptions of design and affect the visual and tactile experience of a product design.
MAD Studio ProjectMore
The MAD Studio Project aims to build on the interdisciplinary practices taught in PlayLab in order to further develop students’ ability to generate new ideas and contribute to innovations. Students will work in mixed groups and take on complex, real-world industry projects. They will draw on the domain knowledge and skills from their own tracks, as well as those of their peers from other tracks, in order to gain a deeper understanding of an issue, and transform them into new knowledge which confronts the challenges of the present world. This module is a facilitated time and space for students to explore across the disciplines of creative perspectives, which necessarily includes research and design, problem-solving and communication of ideas. The teaching facilitation will also embrace the design inquiry cycle that enables learners to mind shift and lead into a convergence of viewpoints.
Persuasive Communication with Data StorytellingMore
Prototyping & VisualisationMore
The ability to visualise information/products/services and the interaction/experience that consumers have with them; and represent them for the purpose of communication, is an essential skill any experience and product designer should possess. In this module, students will continue to develop good prototyping processes and skills, including basic computer-aided design (CAD) drawing and rendering skills that aid in communicating concepts efficiently and effectively. They will be introduced to an array of tools and techniques to prototype, test and stage experiences.
Sustainable Innovation ProjectMore
Work in multi-disciplinary groups to apply the design thinking method and tools backed by research and qualitative data, to tackle local issues mapped to the UN SDGs. You will also tap on what you have learnt in the CCC modules that come before this module to create sustainable and innovative prototype solutions for real-life issues faced by a local community in need. In the process, you will develop empathy for the community you have identified for your project and a better understanding of yourselves.
Effective Writing for the WorkplaceMore
Experience Design Studio 3More
In this module, students will undertake a project with industry relevance or involvement as part of their future professional development. Students will learn to design from a real-world practice perspective to
gain a deeper appreciation of real-world constraints.
Final Year ProjectMore
For their final year project, the main priorities are the development of the individual portfolios and the deepening of their knowledge and praxis in Experience Design process from the framing of the experience design project and user research to designing and implementing experiences. Students are directed to understand and conceive design not just by focusing on problem solving, usability issues, market driven innovations or consumer trends methodologies. They will be challenged to balance open-ended & analytical processes, focusing on user experiences and sensorial expressions.
This module aims to provide students with work exposure to an industrial environment, with opportunity to relate what is taught in the classroom to actual work situation. This module creates a valuable learning opportunity for students to sharpen their skills and knowledge, as well as contributing to the development tasks of participating organizations.
Personal Branding and Career AgilityMore
The TD Project/ Final-Year Project is an opportunity for students to integrate, apply and deepen the knowledge, skillsets and competencies (both technical and general) they have gained over the course of their study. Building on the skills taught in PlayLab and the MAD Studio Project, students will work in mixed groups to tackle complex real-world issues through industry projects. They will learn how to research and generate new, innovative solutions that go beyond a single domain, while considering other factors such as meeting a business-end, dealing with resource constraints, as well as taking advantage of social, cultural and economic trends. They will also learn how to communicate with their stakeholders and manage a project. By the end of this module, students will deepen their skills in acquiring and synthesising knowledge from across disciplines and develop resilience and an entrepreneurial spirit in tackling complex problems.
Launch your career with us. It will enable you to join a wide range of established firms and be engaged for a variety of roles like:
- Creative Technologist
- Designer Researcher
- Experience Designer
- Graphic Designer
- Industrial Designer
- Product Designer
- UI Designer
- UX Designer
Further your studies with confidence. Our diploma opens a myriad of opportunities to attain your degree at both local and overseas universities.
Nanyang Academy of Fine Arts
Nanyang Technological University
National University of Singapore
LASALLE College of the Arts
Singapore Institute of Technology
Singapore University of Technology and Design
Goldsmiths, University of London
Glasgow School of Art
Norwich University of the Arts
Queensland University of Technology
University of the Arts London
Have a glimpse of some outstanding projects done by our MAD students.