Digital Media & Communications (NEW!)


Overview

In a landscape with increasing competition, content and networks, DMC trains future creatives to successfully strategise for different communication platforms. You will gain skills to develop integrated campaigns that are cohesive and effectively help brands build presence.


DMC_Digital_Media_Communication

YEAR 1

Module Code

Module Name

Total Hours

-

Artificial Intelligence and its Impact

More

15

-

Data Fluency

More

15

-

Digital Photography & Imaging

More

45

-

Elective 1

More

60

MD0043

Human Experience and Behaviour

More

60

MD002x

MAD Taster

More

60

MD0041

PlayLab

More

60

MD0044

Principles of Design

More

60

-

Research Methods

More

45

MD0042

Story Craft

More

60

-

Thinking Critically about the UN SDG

More

30

-

Visual Design

More

45

-

Web & Interaction Design Fundamentals

More

45

-

Writing for News, Features and Branded Content

More

45

YEAR 2

Module Code

Module Name

Total Hours

-

Brand Studio 1

More

90

-

Brand Studio 2

More

90

-

Creative Video Content Creation

More

60

-

Developing a Brand

More

-

MD4206

Digital Analytics

More

-

MD4215

Digital Content Development

More

60

-

Elective 2

More

60

-

Elective: Motion Design offered by VCMD

More

60

-

Elective: Prototyping Fundamentals offered by XPD

More

60

-

MAD Studio Project

More

90

-

Persuasive Communication with Data Storytelling

More

30

MD4212

Public Relations

More

-

YEAR 3

Module Code

Module Name

Total Hours

-

Creative Freelancing & Media Law

More

60

-

Effective Writing for the Workplace

More

-

Elective 3

More

60

-

Final Year Project

More

150

-

Internship

More

-

-

Personal Branding and Career Agility

More

-

Transdisciplinary Project

More

180



Career Pathways

Launch your career with us. It will enable you to join a wide range of established firms and be engaged for a variety of roles like:

  • Communication Planner
  • Creative Strategist
  • Content Creator
    (Video Producer / Writer)
  • Content Marketer
  • Corporate Communication / Marcom Executive
  • Media Planner
  • Public Relations / Advertising / Branding Executive
  • Social Media Executive





Higher Education

Further your studies with confidence. Our diploma opens a myriad of opportunities to attain your degree at both local and overseas universities.

 


Local:

Nanyang Technological University
National University of Singapore

Singapore Management University

Singapore University of Social Sciences


Overseas: 

RMIT Australia
University of Mebourne,

Monash University

Murdoch University

 

 

 

Student Gallery

Have a glimpse of some outstanding projects done by our MAD students.

Student Gallery DMC




Contact Us

Specialisation Lead

Jovan Peh
Jovan_peh@sp.edu.sg


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