course-banner-img Data Analytics-8

Driving Performance Marketing Strategies through Analytics

Topic:Data Analytics & Visualisation, Others

Course Type:Short & Modular Courses

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Overview

  • Course Date:

    20 Mar 2024 to 21 Mar 2024
  • Registration Period:

    07 Dec 2023 to 25 Feb 2024
  • Time:

    08:00 AM to 08:00 AM,
    Wed & Thu (9am - 5pm)
  • Mode of Training:

    Classroom
  • Venue:

    Singapore Polytechnic
  • Funding:

    -

The course dives into identifying key performance marketing strategies specifically to enhance return on investment (ROI) from marketing budget.

Course Objective

The course aims to equip participants with the knowledge and skills to improve return on investment (ROI) on marketing efforts. The key learning objectives are:

• Understand the derivatives and importance of ROI in Digital performance marketing measures
• Understand the analysis process of channel, platform &vehicle performance, to drive performance marketing decisions
• Identifying key strategies from analysis to drive ROI in performance marketing

Course Outline

By the end of the Course, participants will be able to:

1. Explain the value of analytics to performance marketing strategies
2. Evaluate the value from marketing channels using analytics
3. Develop analytic thinking towards performance marketing

Minimum Requirements

• General understanding of Digital Marketing
• A business related diploma or 3 years of work experience

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Completion (electronic Certificate will be issued)
A Certificate of Completion will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Suitable for

Business, Marketing &Data Marketing Analysis Professionals

Course Fees

The course fees payable above are inclusive of 9% GST rate.

Applicants/Eligibility SkillsFuture Funding GST* Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹ $522.00 $15.66 $73.66
Singapore Citizens aged below 40 $406.00 $15.66 $189.66
Singapore Permanent Residents and LTVP+ Holders $406.00 $15.66 $189.66
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders² $522.00 $15.66 $73.66
Others (Full fees payable) $0.00 $52.20 $632.20

As per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

¹ Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
² Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.


Funding Incentives

Please click here for more information on funding incentives.


Application Procedure

1. Application must be made through STEP. 

2. All successful applicants will be notified with a letter of confirmation via email.
 

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