Driving Performance Marketing Strategies through Analytics

Course Date:

Registration Period:

14 hours

9am to 5pm

Mode of Training:

Singapore Polytechnic

Course Introduction

The course dives into identifying key performance marketing strategies specifically to enhance return on investment (ROI) from marketing budget.

Course Objective

The course aims to equip participants with the knowledge and skills to improve return on investment (ROI) on marketing efforts. The key learning objectives are:

• Understand the derivatives and importance of ROI in Digital performance marketing measures
• Understand the analysis process of channel, platform & vehicle  performance, to drive performance marketing decisions
• Identifying key strategies from analysis to drive ROI in performance marketing

Course Outline

By the end of the Course, participants will be able to:

1. Explain the value of analytics to performance marketing strategies
2. Evaluate the value from marketing channels using analytics
3. Develop analytic thinking towards performance marketing

Suitable for

Business, Marketing & Data Marketing Analysis Professionals

Minimum Entry Requirements / Assumed Skills and Knowledge

• General understanding of Digital Marketing
• A business related diploma or 3 years of work experience

Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate 
• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the assessment and meet at least 75% attendance rate  

Course Fees payable:

Singapore Citizens aged below 40 and Singapore PRsSingapore CitizensOthers 
Non-SME sponsored1Sponsored by SME2Aged 40 and above
(incl. GST)
(incl. GST)
(incl. GST)
(incl. GST)

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.
1 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information, click here Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.
2 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here.

Funding Incentives

Please click here for more information on funding incentives.


Register Here
Eligible for SkillsFuture Credit

Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed.

Application Procedure

1. All applications must be made via Online Registration at www.pace.sp.edu.sg
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) Cheques
Please make cheques payable to “Singapore Polytechnic”. Do cross the cheque and write the Registration Reference ID, Applicant Name and NRIC/FIN number at the back of the cheque. When you have completed required details, you may mail the cheque here

Please note that an administrative charge of $15 will be imposed for any returned cheques from the bank or financial institution.

2. All successful applicants will be notified with a letter of confirmation via email.

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