Essentials of Google Analytics

Course Date:
10 to 11 Dec 2020

Registration Closing Date:
27 Nov 2020

14 hours / 2 days

9am to 5pm

Mode of Training:
F2F Classroom

Singapore Polytechnic

Course Introduction

This course provides an introduction to the application of Google Analytics to businesses and helps in the analysis of business performance through Google Analytics tools.

Course Objective

This course aims to allow participants to understand the full capabilities of the Google Analytics platform. Participants will learn how to incorporate Google Analytics on their websites and analyse the collected data to support the digital marketing campaign(s) of their organisations.

Course Outline

By the end of the Course, participants will be able to: 
1. Describe the Digital Marketing Landscape
2. Apply Google Analytics on a Website
3. Analyse Web Data by Understanding the Capabilities of the Google Analytics Platform

Suitable for

Business, Marketing and Data Analysis Professionals

Minimum Entry Requirements / Assumed Skills and Knowledge

Basic Computer and Business Knowledge

Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate.

Course Fees payable:

Singapore Citizens aged below 40 and Singapore PRsSingapore CitizensOthers
Non-SME sponsored1Sponsored by SME2Aged 40 and above
(incl. GST)(incl. GST)(incl. GST)(incl. GST)

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.
1 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information, click here Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.
2 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here

Funding Incentives

Please click here for more information on funding incentives.


Register Here
Eligible for SkillsFuture Credit

Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) Cheques
Please make cheques payable to “Singapore Polytechnic”. Do cross the cheque and write the Registration Reference ID, Applicant Name and NRIC/FIN number at the back of the cheque. When you have completed required details, you may mail the cheque here

Please note that an administrative charge of $15 will be imposed for any returned cheques from the bank or financial institution.

2. All successful applicants will be notified with a letter of confirmation via email.

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