Social Media Marketing for your Business

Course Date:
To be advised

Registration Period:
To be advised

Duration:
12 hours / 2 days

Time:
9am to 4pm

Mode of Training:
Classroom

Venue:
Singapore Polytechnic


Course Objectives

This workshop is designed to introduce Social Media Marketing Fundamentals to help small businesses create innovative social media marketing campaigns as well as to equip you with the essential skills to reach out to your target customers by:

• Introducing popular social media tools for your business like Facebook Page, Twitter and YouTube.
• Knowing the Social Media Marketing Framework
• Developing a Social Media Marketing Campaign


Course Outline

DAY 1

Introduction to Social Media
• Facebook Page
• Twitter
• YouTube

Introduction to Social Media Marketing Framework
• What is the SMMF?
• Deep understanding of your customer
• Creating the customer profile

Social Media Listening
Listening to Social Media Noise  to gain insights for service and product innovation
• Identifying of Customer’s Needs
• Responding to Customer’s pain points
• Understanding how Influencers work

DAY 2

Content and Influencers
• Creating authentic and meaningful social media content
• Knowing and engaging Influencers for your business

Building and Engaging your Social Media Community
• Learning to build the fan and customer base in social media i.e. getting your target audience to like and follow you on social media
• Learning to engage your social media community
Putting your framework into Action!

Developing your Social Media Campaign
• Conceptualising a Social Media Marketing campaign
• Designing a sustaining Social Media Marketing Plan


Suitable for

Participants who wants to be equipped with the Basics of Social Media Marketing (NOT for advanced learners)


Minimum Entry Requirements / Assumed Skills and Knowledge

• comfortable in the using of computer, smart phone and the internet
• Has a laptop and a smart phone which are to be used during the course
• Read and write comfortably in English


Award / Certification / Accreditation

Award of Singapore Polytechnic Certificate of Attendance for participants whose attendance is not less than 75%.

Course Fees payable:

Singapore Citizens aged below 40 and Singapore PRsSingapore CitizensOthers
Non-SME sponsored1Sponsored by SME2Aged 40 and above3Aged 35 and above, and earn ≤ $2,000 per month
$80.25
(incl. GST)
$30.25
(incl. GST)
$30.25
(incl. GST)
$14.75
(incl. GST)
$267.50
(incl. GST)

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.
1 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information, click here
2 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here.
3 Under the Workfare Training Support (WTS) scheme. For more information on the scheme, click here.


Funding Incentives

1. SkillsFuture (SF) Series

Singaporeans and Singapore PRs are eligible for 70% course fee funding for registration with effect from 28 October 2017. This funding is applicable to both individual and company-sponsored participants. Participants are required to achieve at least 75% attendance and/or sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.

Singaporeans aged 40 years and above will enjoy a 90% subsidy of course fee.

Funding Validity Period: Till 31 Dec 2020

2. SkillsFuture Credit** (SFC)

With effect from January 2016, Singaporeans aged 25 years and above who received their SkillsFuture Credit account activation letter will be eligible for an initial credit of $500 which can be used to pay for course fees for a range of eligible skills-related courses. The credits can be used on top of existing course fee subsidies/funding.

This is only applicable for self-sponsored applicants. Application via SkillsFuture Portal can only be made starting from 60 days before the course commencement date.


Withdrawal and Deferment

Withdrawal and deferment notice must be made in writing to the Professional & Adult Continuing Education (PACE) Academy, Singapore Polytechnic via email accordingly:

Online Courses - elearning@sp.edu.sg
All other Courses - pace@sp.edu.sg
For withdrawal cases, the portion of course fee to be refunded is based on the date of notice as follows:

Classroom

  • 2 weeks before the commencement of the course - Full refund
  • Less than 2 weeks before commencement of the course - 70% refund
  • On or after date of commencement - No refund

E-Learning
There will be no refund or transfer of course once the account has been created.

The Singapore Polytechnic reserves the right to cancel or postpone any of the courses. Applicants will be duly notified and where applicable, the full fees will be refunded.

The Singapore Polytechnic also reserves the right to amend the fees charged or the period and duration of the courses.

The data provided to Singapore Polytechnic will be kept strictly confidential and will be used for the purpose of course administration. The data may be passed on to the relevant organisations that require the information related to the course.

Register Here
Eligible for SkillsFuture Credit

Terms and Conditions

Please note that once the maximum class size is reached, the online registration will be closed.

Application Procedure

1. All applications must be made via Online Registration at www.pace.sp.edu.sg
Course fees can be paid by the following payment modes:

Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
a) For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy
Blk T1A, Level 1
Mon-Fri: 8:30am to 7:30pm

Cheques
c) Please make cheques payable to “Singapore Polytechnic”. Please cross the cheque and write the Registration Reference ID, Applicant Name and NRIC/FIN number on the back of the cheque. Mail the cheque to:

Singapore Polytechnic
PACE Academy
500 Dover Road
Blk T1A, Level 1
Singapore 139651
Please note that an administrative charge of $15 will be imposed for any returned cheques from the bank or financial institution.

2. All successful applicants will be notified with a letter of confirmation via email.

Terms and Conditions