WHAT YOU'LL STUDY

Audio Visual Systems

Introduces students to the principles of light and sound. Students will be given an understanding of the effects that light and sound has on the environment. They will learn how to design, experiment, select and implement light and sound systems for different events.

Economics

Give students an understanding of basic microeconomic and macroeconomic concepts. Students will understand the principles of distribution and consumption of products & services through topics such as resource allocation, demand and supply, price determination, production equilibrium, market structure, national income, macro equilibrium and objectives, monetary and fiscal policies and international trade.

Principles of Management

Provides students with an understanding of the principles of management. Students will be introduced to the process of management, decision making, organisation behaviour & culture, organisation structure & design, leadership and motivation theories, group dynamics, communication and interpersonal skills.

Law

Gives an appreciation of the nature and sources of law as well as the structure and hierarchy of courts in Singapore. It introduces Law of Contract and Torts and their roles in business and economic activities.

Fundamentals of Event Management

Provides students with foundational understanding of event planning and management. The module will introduce students to elements in event conceptualisation and creation, market research, event and public policy, event proposal ans bids, food & beverage, and event technology. Students will also be given a heads up on trends impacting the event industry.

Drawing and Visualisation

This module aims to equip students with the skills in the interpretation of technical drawings and drafting of details related to events and/or facilities management. Students will learn the fundamentals of manual drafting and computer aided drafting.

Creative Media Tech

Gives students an understanding of the types of application software that can be used in preparing promotional materials for events and projects. Students will learn the skills to make various types of promotional materials like brochures, posters, leaflets, flyers and videos using application software.

Principles of Marketing

Gives students an understanding of the role of marketing in the events industry. Students will learn the concepts and process of marketing, market segmentation and positioning, marketing strategies, key elements of a marketing plan and importance of branding.

Hybrid Events Production

Aims to give students an authentic, insightful and enjoyable experience of all the processes involved in the conceptualisation, planning, production and management of a hybrid event.

Thinking Critically about the UN SDGs (TCU)

This module aims to equip students with skills in critical and analytical thinking through the exploration of contemporary local and global issues, through the lens of United Nations Sustainable Development Goals (SDGs). Using information literacy skills, students will select a local issue connected to the SDGs, and look for relevant information on the issue. They will use a critical thinking framework to evaluate a diverse range of sources for their validity and reliability, and consider different perspectives in an issue before presenting their assigned stand, substantiated by reasons and evidence. This module also aims to enhance students’ knowledge and appreciation of local and global issues related to the 2030 global agenda, represented by the SDGs. Students will learn about the core principles of the SDGs and find out how the goals apply to their own lives, as well as to Singapore.

Digital Communication for Impact (DCI)

This module aims to equip students with key skills to leverage digital communication to engage, inspire and impact stakeholders digitally. They will build an understanding of various digital communication platforms/tools and their benefits and limitations. They will also learn what it means to be a responsible Digital Citizen. Upon the completion of this module, students should demonstrate the competency to design and apply key principles when crafting impactful digital communication about United Nations Sustainable Development Goals (UN SDGs) or a relevant context.

Collaboration in the Digital Age (CDA)

This module aims to equip students with the skills to collaborate effectively in a team, particularly in a digital environment. This is crucial in light of the global shift to working online precipitated by the COVID-19 pandemic. Students will learn about team dynamics at various stages of team development. They will use Microsoft Teams to collaborate online. They will also evaluate their own teamwork skills and that of their teammates using the CATME framework.

Effective Writing for the Workplace (EWW)

This module aims to equip students with effective written communication skills necessary for the workplace. At the end of the module, students should be able to demonstrate effective writing skills. They should be able to apply the principles of PAC (Purpose, Audience & Context) and 5 Cs of Communication (Complete, Clear, Concise, Courteous and Correct) to plan and craft effective business messages. In addition, students should be able to use effective visuals, employ appropriate language and follow standard format and conventions in their writing.

Data Fluency (DF)

This module aims to equip students with baseline skills in using data to gain insights into the UN SDGs. These skills are related to the data-handling processes such as formulating data-based questions, pre-processing data and analysing data using numerical and graphical summaries. Upon the completion of this module, students should demonstrate the competency in using data to examine one aspect of a UN SDG and/or generate some insights to support one theoretical solution to a UN SDG.

AI and Its Impact (AII)

This module aims to equip students with a very broad overview of Artificial Intelligence, and its societal and ethical impacts in modern society. Students will build a simple AI model with online tools and discuss how to promote good ethics in AI. Upon the completion of this module, students should demonstrate the competency of using AI to address their chosen UN SDG.

Problem Solving with Creative & Computational Thinking (PSCCT)

This module aims to equip students with baseline creative and computational thinking skills for problem solving. Students will learn about the value of focused & diffuse thinking, problem identification and analysis, creative thinking, and the four pillars of computational thinking in the problem-solving process. Students will apply these techniques to tackle wicked problems related to the United Nations Sustainable Development Goals (UN SDGs).

Integrated Project (Year Long)

Aims to develop initiative, self-reliance and organisational abilities by making students work independently in an authentic work situation. It draws upon the various aspects of the course content and requires students to integrate their learning through initiation, planning, implementation, execution and shutdown of an event. Students will be working in groups and guided by a project facilitator.

Logistics and Site Operations

Gives students an understanding of the basic requirements for logistics and operations for events. Students will learn the logistics requirements for the supply of event customers, products and facilities for event/site logistics, operation, maintenance and shutdown including ticketing, queuing, transportation, accommodation, infrastructure facilities, car parking, communication, cleaning & waste management, risk management, etc.

Project Management

Provides an introduction to project management as an approach to event operations. In particular, it covers all stages of event management including initiation, planning, implementation, staging the event and completing the event. It also covers the preparation of an event brief, selection and appointment of event vendors and contractors, understanding stakeholders’ requirements and conducting event evaluation.

Environmental Safety & Health

Gives students an understanding of environmental safety & health issues in the events industry including accident prevention, risk assessment and management, general safety measures, health & hygiene issues, electrical, mechanical & fire hazards, energy conservation, safety audit, waste management, etc.

MICE Management

Gives students an understanding of the principle and practice of the MICE industry. Topics covered include fundamentals of organising business meetings and seminars, incentive travel programmes, conventions, exhibition and trade shows.

Analytics & Info Management

Equips students with skillsets in suing computer applications for storing, organizing and manipulating data; to support data analysis for business applications and for events/project planning and scheduling.

Event Budgeting & Financials

Gives students to understand of the various cost areas in a budget for an event, practical means of controlling cash flow for an event and the management of revenues including event sponsorship.

Event Materials & Facilities Construction

Provide students with an understanding of the various types of event facilities and materials used in the event industry suitable for indoor and outdoor venues. Topics will include ground preparation works, barricades, scaffolding and ancillary structures, backdrop and props, tentages and stages, grandstands, signage and exhibition cubicles.

Sustainable Innovation Project

Work in multi-disciplinary groups to apply the design thinking method and tools backed by research and qualitative data, to tackle local issues mapped to the UN SDGs. You will also tap on what you have learnt in the CCC modules that come before this module to create sustainable and innovative prototype solutions for real-life issues faced by a local community in need. In the process, you will develop empathy for the community you have identified for your project and a better understanding of yourselves.

Personal Branding and Career Agility (PBCA)

This module aims to equip students with the requisite skill sets, knowledge and tools that will give them an early start on the process of kick-starting their career. Through the Self-Directed Learning Approach, student-centric engagement, curated resources (eg. Learning Advisement Portal, LinkedIn Learning, and more) and curriculum co-developed by industry partners, students will begin their journey into the world of work. Upon completion of the module, students should be able to develop professional skills and build interpersonal relationships, acquire the skills to seek and secure work, develop the ability to adapt and respond effectively to changes at work, and appreciate and respect the diversity of individuals, culture and work environment.

Persuasive Communication with Data Storytelling (PCDS)

This module aims to equip students with the baseline skills to craft compelling narratives using effective data storytelling techniques. Students will generate data visualisations, and apply narrative elements and persuasive delivery techniques to influence others or shape their perspectives. Upon completion of this module, students should demonstrate the competency in using persuasive communication to convince stakeholders intellectually and affectively to call them into action in tackling the UN SDGs.

Elective 1 - Accounting Fundamentals

This elective aims to give students an understanding of accounting concepts in the context of the event industry which will enable them to make financial decisions in their roles as event personnel. Types of business organisations, preparation and interpretation of balance sheet and income statement, basic financial ratio analysis, sources of finance, cash flow analysis, and budget and variance will be taught.

Elective 2

Please refer to Elective Module link below.

Cross Culture Studies

Gives students an understanding of the globalisation of business and the impact of culture on operating and managing business in a multicultural market and workplace. Students will be given an appreciation of culture generally and an understanding of cultural differences among people, methods of dealing with the differences and cross-cultural communication in the business environment.

Venue and Facilities Management

Gives students an understanding of traditional & non-traditional venues, venue evaluation & selection, space management of event venues, management, maintenance & operation of venues and security management. Students will also learn the essentials of managing event facilities such as electrical, mechanical ventilation and air-conditioning system, fire protection and communication, plumbing and sanitary installations in events.

Public Relations & Partnership Management

Give students an understanding of the role of public relations and sponsorship management in the context of events industry. Students will learn the functions, planning process, techniques and tools of public relations. They will also learn about effective sponsorship strategies, sponsors management and manage leveraging activities.

Experience Management

Gives students an understanding of the role of events in the travel and tourism industry. Appreciate the emerging trends in MICE events and work with stakeholders to enhance user experiences for meetings, conferences and exhibition.

Resource Procurement and Negotiation

Give students an understanding of procurement and its processes. Provides an overview of the procurement methods, procedures, use of tender document to procure events, materials, goods & services, legal requirements of hosting public events. Students will learn the concepts and principles of negotiation, knowledge and skills for effective negotiation. Also, discuss negotiation strategies, tactics, processes, the preparation and execution of negotiation.

Elective 3

Please refer to Elective Module link below.

Internship Programme

Provides opportunity to gain professional working experience through attachments to local or overseas companies or organisations. Students are required to prepare a report and proper documentation on the internship programme.