course-banner-img Professional Development-2

Persuasive Communication with Data Storytelling

Topic:Data Analytics & Visualisation

Course Type:Short & Modular Courses, SkillsFuture Series - Digital Economy

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  • Course Date:

    07 Dec 2022 to 08 Dec 2022
  • Registration Period:

    16 Sep 2022 to 20 Nov 2022
  • Time:

    09:00 AM to 05:30 PM,
    15 hours
  • Mode of Training:

    Facilitated Learning (F2F)
  • Venue:

    Singapore Polytechnic
  • Funding:

    Eligible for SkillsFuture Credit

*Please note that once the maximum class size is reached, the online registration will be closed. You may register your interest, and would be notified if there is a new run.

Course Objective

This course aims to equip participants with the skills to craft compelling narratives using effective data storytelling techniques. 

Participants will generate data visualisations, and apply narrative elements and persuasive delivery techniques to influence others or shape their perspectives. Upon completion of this course, participants should demonstrate the competency in using persuasive communication to convince stakeholders intellectually and effectively to call them into action.

Course Outline

By the end of the course, participants will be able to: 

1. Examine the different pre-attentive features and visualizations of Factor or Anomaly data stories
2. Consolidate findings from the combined data and visualizations to form or support a focal point of the story
3. Deliver a persuasive data story

Topics to be covered

1. Data Storytelling
2. Messages and Messaging Techniques
3. Narrative Frameworks
4. Persuasive Delivery Techniques

Minimum Requirements

Basic English (written and spoken) proficiency

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the examination and meet at least 75% attendance rate

Suitable for

Data Engineer / Data Analyst

Course Fees

Full Fees (before GST): $820.00

Applicants/Eligibility SkillsFuture Funding GST* Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹ $738.00 $19.68 $101.68
Singapore Citizens aged below 40 $574.00 $19.68 $265.68
Singapore Permanent Residents and LTVP+ Holders $574.00 $19.68 $265.68
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders² $738.00 $19.68 $101.68
Others (Full fees payable) $0.00 $65.60 $885.60

*As announced at Budget 2022, there will be no increase in government fees and charges for Singaporeans from 1 Jan 2023 to 31 Dec 2023. Also, as per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

¹ Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
² Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
One-Stop Service Centre

c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number. 

*With effect from 1 August 2021, cheque payment will not be available.

2. All successful applicants will be notified with a letter of confirmation via email.

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