VISUAL COMMUNICATIONS & MOTION DESIGN (VCMD)
Singapore Chinese Orchestra (SCO) Brand Revitalisation
The Singapore Chinese Orchestra is a key cultural and creative icon of the Singaporean identity. Despite this, they are commonly misinterpreted as a solely-traditional and “cheena” performing arts group, slipping under the radar of young generations,
slowly becoming a forgotten piece of Singapore’s creative scene. Unbeknown to most, SCO is a vibrant and dynamic orchestra, fusing modern and traditional sounds from around the world, creating music that is curious and full of life, and, most
of all, one-of-a-kind. Our project aims to show this exuberant side of SCO to Singaporeans, in order to keep the art form thriving in Singapore.
Bollywood Veggies Rebranding
A sanctuary for Singaporeans and tourists to escape the bustle of city life, Bollywood Veggies is an organic farm located in sunny Singapore.
In this rebranding, we created a fresh new identity for Bollywood Veggies that aims to reflect their heritage, but also their playful and cheerful energy. With this new brand identity system, we’ve re-designed the experience of the
farm to be more interactive, engaging and educational. Ultimately, this rebranding effort aims to contribute to the bigger Bollywood Veggies objective – nurturing a new generation to engage in a self-sufficient lifestyle and grow their own produce!
Roger Corporate Video
Roger Roger’s TikTok Dance Video is a full 2D Animation done in Adobe After Effects. The purpose of the video is to show that Roger Roger is not just on trend with relatable contents but in technology as well.
Institute of Materials Research and Engineering, A*Star collaborated with SP MAD to produce a video on the environmental impact of spent coffee grounds. This video creates awareness on ways to repurpose coffee grounds such as fillers, wood chips and other
Coffee Lignin is a full 2D Motion Graphic video using Adobe After Effects and Adobe Illustrator. An infographic video on the environmental impact of spent coffee grounds. This video creates awareness on ways to repurpose coffee grounds such as fillers,
wood chips and other natural fibres.