Story & Content Creation (SCC)


What You'll Learn

Foundry + Year 1 Semester 1

Your DMAD experience begins with the common programme in the first semester known as the Foundry. Regardless of the specialisation you will take, you will definitely need some basic foundational skills. In the Foundry, you will learn basic basic psychological principles, how to tell compelling stories, create effective designs, develop creative thinking and build an entrepreneurial mindset.

Along with the modules in Foundry programme, you will have the choice of taking two pre-specialisation modules in your first semester. These modules serve as a preview to the various specialisations and prepare you for what you will be doing in the specialisations. With the exposure to different specialisations, you will be better equipped to select the specialisation that best matches your passions.

*Creative Entrepreneurship Fundamentals module will run from 14-16 August 2023.

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YEAR 1 - Semester 2

Module Code

Module Name

Total Hours

MD5113

Media Fundamentals

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45

MD5114

Video Storytelling

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60

MD5112

Introduction to Scriptwriting

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60

MD5111

Fundamentals of Journalism

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60

CC2502

Data Fluency

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15

CC2503

Artificial Intelligence and Its Impact

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30

CC3505

Thinking Critically about the UN SDGs

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30

EP8888

Polywide Elective 1

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60

PE9999

Sports For Life

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30



Year 2 - Semester 1

Module Code

Module Name

Total Hours

MD5217

Visual Storytelling

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60

MD5215

Introduction To Documentary

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60

MD5214

Introduction to Entertainment Content

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60

MD2222K

Creative Freelancing & Media Law

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60

CC1S10

Sustainable Innovation Project

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45

EP9999

Polywide Elective 2

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60



YEAR 2 - Semester 2

Module Code

Module Name

Total Hours

MD5216

Entertainment Content Production

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75

MD5213

Scripted Concept Development

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60

MD5211

The Digital Journalist

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45

MD5218

Video Production for Narratives

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75

MD0051

MAD Studio Project

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90

MD0051A

Persuasive Communication with Data Storytelling

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90



YEAR 3 - Semester 1 or 2

Module Code

Module Name

Total Hours

MD3333F

Final Year Project

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150

MD33AA

Studio Options: Narrative Filmmaking

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MD33BB

Studio Options: Documentary Filmmaking

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MD1111J

Transdisiplinary Project

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90

EP7777

Polywide Elective 3

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60



YEAR 3 - Semester 1 or 2

Module Code

Module Name

Total Hours

IC8004

Internship Programme

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484

MD00CC

Personal Branding and Career Agility

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MD00DD

Effective Writing for the Workplace

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Electives

The SP elective framework offers students options to pursue their passion and / or meet different career needs, and is an integral part of the holistic education we seek to provide to our students. The learning experiences of this elective frame-work help students in their development as self-directed, versatile, life-long learners, which are essential in today’s vola-tile and changing societal as well as occupational landscape.

Please note: Course structure subjected to change.



Common Core

The Common Core Curriculum (CCC) is designed to prepare students for a disruptive world that is ever-changing. There are 10 common core modules, comprising critical human and emerging digital skills that will allow you to be versatile and thrive in the future, no matter which industry or job you go into




Contact Us

Specialisation Lead
Mary Chin
Mary_chin@sp.edu.sg