Business Accounting

This module will provide students with an understanding of the fundamental accounting principles underlying accounting practice, from the preparation of accounting records to the financial statements of a company. It will also cover accounting for cash, property, plant and equipment as well as Goods and Services Tax. Students will learn how to analyse and interpret a simple set of financial statements for a company.

Business Essentials Through Actions 1

The module equips students with the fundamentals of business through the context of venture creation. Students will work in teams to conceive and develop proof of concepts on feasible businesses which they will carry out in BETA2. The module aims to develop students with knowledge and skills in Design Thinking and Fundamentals of Marketing where they get the opportunity to conduct empathy studies, engage in ideation and prototyping of their product/ services offerings. Through which, students learn how value propositions of their business ideas can be supported by the 4Ps of a marketing plan. Students will also get the opportunity to present their ideas to a panel of judges as they acquire presentation skills and develop confidence in presentations.

Technology for Business

Technology is changing the way banks operate and deliver products to consumers. This module incorporates technology and applications such as RPA (Robotic Process Automation), Python coding and Artificial Intelligence (AI) applications to develop a computational mindset. Students will be introduced to the relevant concepts and work on solving practical problems, including writing simple Python programmes, understanding fundamentals of AI and RPA.

IT & Data Analysis for Business

Provides students with the essential features of spreadsheet to support data analysis for business applications. Topics covered include spreadsheet applications, fundamental data analysis, professional presentations and proper documentation. This module will impart the necessary skills to analyse worksheet data, apply fundamental data analysis techniques to improve productivity and streamline their day-to-day operational work. Equipped with these fundamentals, students will be able to apply these skills to construct business and financial models for today’s fast changing business environment.

Education and Career Guidance 1: Personal Development

This module aims to help you discover your strengths, values and interests. It also supports you in making informed educational and career choices to achieve your career aspirations.

Collaboration in the Digital Age

This module aims to equip students with the skills to collaborate effectively in a team, particularly in a digital environment. This is crucial in light of the global shift to working online precipitated by the COVID-19 pandemic. Students will learn about team dynamics at various stages of team development. They will use Microsoft Teams to collaborate online. They will also evaluate their own teamwork skills and that of their teammates using the CATME framework.

Digital Communication for Impact

This module aims to equip students with key skills to leverage digital communication to engage, inspire and impact stakeholders digitally. They will build an understanding of various digital communication platforms/tools and their benefits and limitations. They will also learn what it means to be a responsible Digital Citizen. Upon the completion of this module, students should demonstrate the competency to design and apply key principles when crafting impactful digital communication about United Nations Sustainable Development Goals (UN SDGs) or a relevant context.

Problem Solving with Creative & Computational Thinking (PSCCT)

This module aims to equip students with baseline creative and computational thinking skills for problem solving. Students will learn about the value of focused & diffuse thinking, problem identification and analysis, creative thinking, and the four pillars of computational thinking in the problem-solving process. Students will apply these techniques to tackle wicked problems related to the United Nations Sustainable Development Goals (UN SDGs).

Thinking Critically about the UN SDGs (TCU)

This module aims to equip students with skills in critical and analytical thinking through the exploration of contemporary local and global issues, through the lens of United Nations Sustainable Development Goals (SDGs). Using information literacy skills, students will select a local issue connected to the SDGs, and look for relevant information on the issue. They will use a critical thinking framework to evaluate a diverse range of sources for their validity and reliability, and consider different perspectives in an issue before presenting their assigned stand, substantiated by reasons and evidence. This module also aims to enhance students’ knowledge and appreciation of local and global issues related to the 2030 global agenda, represented by the SDGs. Students will learn about the core principles of the SDGs and find out how the goals apply to their own lives, as well as to Singapore.

Business Essentials Through Actions 2

This module is a continuation from BETA1 where focus is placed on implementing and operating a business upon the conceived ideas. A start-up fund will be awarded to each group to help them actualise their business. Through the implementation and operating of businesses, students get to apply the skills and knowledge on Business Negotiation, Management and HR Practices as they work with suppliers and business partners, manage conflicts within their teams, conduct performance appraisals and reflect on their own experiences through an Entrepreneurship Thought and Action (ET&A) approach adapted from Babson College. With a deliberate intent to build an awareness around sustainability and corporate social responsibility, student groups get to donate their profits from the businesses to charitable organisations at the end of the module.

Economics

Economics will provide students with an understanding of the micro and macroeconomic concepts and applications which are needed in decision-making processes in the business world. It also enables students to have a better understanding and appreciation of the larger economic environment that they are facing.

Elective

Basket of Electives can be existing modules offered within School of Business (SB) or other Schools.

Business Statistics

Provides foundation for students to be equipped with quantitative skills, understanding of basic statistical concepts and their relevance in business. It is designed to train students with the statistical research skills from data analysis through manual means and software, data representation and interpretation that will allow them to make informed decisions. The statistical problem-solving process is taught as a method in addressing business-related statistical problems. Topics covered include descriptive statistics, probability distributions, sampling, estimation, hypothesis testing, analysis of variance, and linear regression.

Education and Career Guidance 1: Personal Development

This module aims to help you discover your strengths, values and interests. It also supports you in making informed educational and career choices to achieve your career aspirations.

Effective Writing for the Workplace

This module aims to equip students with effective written communication skills necessary for the workplace. At the end of the module, students should be able to demonstrate effective writing skills. They should be able to apply the principles of PAC (Purpose, Audience & Context) and 5 Cs of Communication (Complete, Clear, Concise, Courteous and Correct) to plan and craft effective business messages. In addition, students should be able to use effective visuals, employ appropriate language and follow standard format and conventions in their writing.

Data Fluency

This module aims to equip students with the baseline skills in using data to gain insights into the United Nations Sustainable Development Goals (UN SDGs). These skills are related to the data-handling processes such as formulating data-based questions, pre-processing data and analyzing data using numerical and graphical summaries. Upon the completion of this module, students should demonstrate the competency in using data to examine one aspect of a UN SDG and/or generate some insights to support one theoretical solution to a UN SDG.

AI and Its Impact

This module aims to equip students with a very broad overview of Artificial Intelligence, and its societal and ethical impacts in modern society. Students will build a simple AI model with online tools and discuss how to promote good ethics in AI. Upon the completion of this module, students should demonstrate the competency of using AI to address their chosen United Nations Sustainable Development Goal (UN SDG).

Persuasive Communication with Data Storytelling (PCDS)

This module aims to equip students with the baseline skills to craft compelling narratives using effective data storytelling techniques. Students will generate data visualisations, and apply narrative elements and persuasive delivery techniques to influence others or shape their perspectives. Upon completion of this module, students should demonstrate the competency in using persuasive communication to convince stakeholders intellectually and affectively to call them into action in tackling the UN SDGs.

Financial Management

The module provides a basic understanding of the principles and practices of modern financial management. This module covers the financial management tools necessary to make better decisions based on financial data. This includes both short- and long-term financial management concepts and practices. Besides the important quantitative aspects, the module will bring an awareness of the need for businesses to operate ethically while seeking to maximise returns for their owners.

Sustainable Innovation Project

This module, tapping on what students have learnt in the Common Core Curriculum, aims to equip students with a Design Thinking mindset to create an innovative solution to tackle local societal issues mapped to the UN Sustainable Development Goals (UN SDGs). Students collaborate in multi-disciplinary groups to apply design thinking method and tools backed by research and qualitative data, to create sustainable and innovative prototype solutions for real-life issues faced by a local user in need. In the process, they develop a better understanding of themselves, and empathy for a local user in need. Students will also be able to apply their teamwork skills in the course of their sustainable innovation project, and communication skills in the presentation of the project.

Business Operations & Processes

This module gives students an appreciation of the key operations functions in business, and an understanding of the basic concepts to design, manage and improve operations and processes in manufacturing and service industries.

Sustainability for Business

Embark on a dynamic exploration of UN Sustainable Development Goals (SDGs) crucial for businesses - fostering economic growth, driving innovation, and promoting responsible consumption. Delve into global challenges and connect these goals to the business landscape, emphasising economic, social, and environmental sustainability. Engage through immersive case studies, inspiring learning journeys, and hands-on applications, fostering a profound understanding of emerging trends and best practices. This module empowers students to navigate complexities, shaping future businesses with a sustainable impact.

Personal Branding and Career Agility

This module aims to equip students with the requisite skill sets, knowledge and tools that will give them an early start on the process of kick-starting their career. Through the Self-Directed Learning Approach, student-centric engagement, curated resources (eg. Learning Advisement Portal, LinkedIn Learning, and more) and curriculum co-developed by industry partners, students will begin their journey into the world of work. Upon completion of the module, students should be able to develop professional skills and build interpersonal relationships, acquire the skills to seek and secure work, develop the ability to adapt and respond effectively to changes at work, and appreciate and respect the diversity of individuals, culture and work environment.

Consumer Research & Insights

Students will be brought through an overview of consumer research principles, techniques and tools to gather consumer insights for data-driven marketing. The module emphasizes on applied skills in research design, questionnaire design, data collection and fieldwork management, data analysis, data storytelling, and communication of research insights.

Global Business Strategy

Focuses on how entrepreneurs examine the global situation and market, source out potential opportunities, and build a global presence by creating businesses that pursue resources and market across borders. It also provide practical and conceptual knowledge and skills into how entrepreneurs identify opportunities, strategically plan, tactically execute and manage risks in the face of challenging global circumstances.

Developing Enterprise Learning Through Action (DELTA)

Developing Enterprise Learning Through Action (DELTA) fosters interdisciplinary applied learning. Guided by lecturers and leveraging skills from business and domain core modules, students craft business plans for patent-pending inventions from SP’s Technology, Innovation and Enterprise (TIE) unit and various Innovation Centres in SP. Progressing from problem statement ideation to execution, students will conduct market research and feasibility studies, set sustainable objectives, ideate financial models, run risk assessments, and develop implementation plans. This hands-on experience hones critical skills like problem-solving, strategic thinking, and project management - valuable assets for anyone navigating today's competitive landscape, enhancing their readiness for the future.

Business Analytics

This module aims to introduce the basic business analytics skills to students, allowing them to gain business insights through raw data and apply this skillset across different industries. Students will have an overview of the business analytics success pillars framework. They will be using Excel to identify patterns and trends, using Dashboards for analysis and presentation and applying Linear Regression to raw data to establish relationships.

Elective

Basket of Electives can be existing modules offered within School of Business (SB) or other Schools.

Specialisation Module 1

Select and enrol in three specialisation modules offered to your cohort this semester. Refer to “Year 2 Specialisation Modules” for modules offered and their synopses.

Specialisation Module 2

Select and enrol in three specialisation modules offered to your cohort this semester. Refer to “Year 2 Specialisation Modules” for modules offered and their synopses.

Specialisation Module 3

Select and enrol in three specialisation modules offered to your cohort this semester. Refer to “Year 2 Specialisation Modules” for modules offered and their synopses.

Business Strategies & Processes

Introduces the knowledge and skills required to identify and recognise entrepreneurial business opportunities, assess these opportunities including the start-up’s unique value proposition, competitive strategy and strategic directions for the start-up’s progress in innovation and growth.

e-Commerce Strategies & Development

Ecommerce Strategy & Development focuses on principles of e-commerce from a start-up business perspective, using real-world hands-on approach to create an ecommerce business. Learners will go through these 2 major areas on development and creation. Students will build their own web presence and market it using our partner ecommerce platform.

Integrated Digital Marketing Communications

This module provides an overview of the marketing environment, including crafting a holistic omnichannel marketing strategy to outreach the target audience. With customer centricity at its core, students will be tasked to research on a business entity or a social/ community cause. Thereafter, they will craft value proposition and content strategy aligned to key objectives. Concepts from consumer insights, buyer persona journey are integrated to pave the way for an impactful marketing and content strategy.

Brand Management

Students will be brought through the importance and frameworks of defining brand strategy and designing brand identity at various touchpoints during the customer journey. The module emphasizes on identifying critical branding touchpoints during the customer journey, before strategizing and creating brand assets that seek to build stronger and deeper relationships with customers.

Enterprise Business Processes

This module provides a broad-based understanding of business processes and how they can be integrated within an Enterprise Resource Planning (ERP) system. Students will learn how to perform business process mapping and will gain hands-on appreciation on how ERP supports business process execution.

Logistics Operations

In this module, students will learn the fundamentals of transportation and warehouse management. Topics include carrier and shipper strategies, transport optimisation, last mile delivery, warehouse location strategies, storage systems and material handling equipment. The module involves hands-on activities on designing transport networks and warehouse layouts.

Business Law

Commences with the basic features of the Singapore legal system. It then proceeds to introduce students to the basic principles of contract law, the Sale of Goods Act, the law of tort, cheques, agency and intellectual property. The legal aspects of business organisations will also be covered.

Elective

Basket of Electives can be existing modules offered within School of Business (SB) or other Schools.

Applied Industry Project

This semester-long supervised final year project module will require students to formulate a marketing or trade/operations related business proposal in response to a real problem or client project of an industry partner. Students will work in teams and will adopt agency-style of handling their industry client. They will apply design thinking, analytics, research, and problem-solving skills accumulated and developed from all other modules to help solve their client’s problem and challenges. This applied module strives for a holistic integration and application of the students’ skills and understanding before they graduate.

Specialisation Module 4

Select and enrol in two specialisation modules offered to your cohort this semester. Refer to “Year 3 Specialisation Module” for modules offered and their synopses.

Specialisation Module 5

Select and enrol in two specialisation modules offered to your cohort this semester. Refer to “Year 3 Specialisation Module” for modules offered and their synopses.

Entrepreneurship Practicum (Innovation & Entrepreneurship)

This experiential and hands-on module aims to provide you with realistic and practical competencies in practising entrepreneurship in today’s volatile and disruptive environment. It is a platform within your curriculum to provide you with the chance and time to reflect and fine-tune your business ideas. You will be mentored and guided to engage in actual entrepreneurial pursuits so you can bring your start-up ideas to life through practical experimentation, incubation and commercialisation. You will develop sought-after skills such as networking and be exposed to managing uncertainties that comes with commercialising and creating new ventures. Students will also learn to present their market validation data as well as the first outlines of their company and revenue models to early-stage investors. By end of the 22-week practicum, you will have ample exposures to sharpen your communication and pitching skills to diverse stakeholders. More importantly, it affords you the opportunity and time whilst studying full-time to be an actual entrepreneur, so you can experience first-hand and decide how to embark on your entrepreneurial journey upon graduation. Students who are keen to pursue the Innovation & Entrepreneurship Specialisation must take up and successfully complete the 22-week Entrepreneurship Practicum.

Digital Marketing & Branding (DMB) Internship

Enables students to gain professional and hands-on work experience through a 17-week work attachments and training in marketing and its related disciplines and/or job functions with organisations. These could be (but not limited to) areas such as Digital/Social Media Marketing, Market Research, Brand Management, Public Relations & Advertising, etc. Students who are keen to pursue the Digital Marketing & Branding (DMB) Specialisation must take up and successfully complete his/her internship in similar field of study.

International Trade & Operations (ITO) Internship

Enables students to gain professional and hands-on work experience through 17-week work attachments in trade and operations disciplines and/or job functions with organisations. These could be (but not limited to) areas such as Supply Chain Management, Operations, Logistics, Process Managements, Quality Management, etc. Students who are keen to pursue the International Trade & Operations (ITO) Specialisation must take up internship and successfully complete his/her internship in similar field of study.

Start-Up Finance

Introduces the knowledge and skills required to understand the financial progression of a start-up firm into a mature firm and what major sources of financing are at each stage of growth (including traditional sources of financing such as bank loans, public grants, bootstrapping, and un-intermediated finance such as business angels and corporate VCs. Illustrate how deal structures and allocation of ownership and control rights can affect the incentives of entrepreneurs and VC investors.

Performance Marketing & Analytics

Provides students with skillset in understanding data points from digital marketing analytics through marketing technology tools to drive a sustained and continued effort, in ensuring marketing campaign performances meet overall KPIs and ROIs set; whilst ensuring that follow-up marketing initiatives are optimised based on data retrieved from past tactics.

Supply Chain Automation & Analytics

This advanced module will let students discover the ways in which technology has transformed the global supply chain. They will learn about Industry 4.0 technologies such as IoT, AI, AR, VR, Blockchain and their applications in the Supply Chain Management context. Student will be involved in hands-on projects in a variety of areas with a strong focus on robotics and automation.