DIPLOMA IN BUSINESS ADMINISTRATION (DBA - S71)

WHAT YOU'LL STUDY

The SP Business Admin Course is a three-year full-time programme.  In your first year, you will build a strong foundation in business studies taught through engaging pedagogies such as design thinking, flipped classroom and case-based analysis.  At the end of your first year, you will have the freedom to choose from three options, each dealing with a broad base of industries.  In your second year, you will deepen your skills and expertise in your chosen option whilst enhancing your business fundamentals and developing sought-after skills in business analytics, digital marketing, business operations and design thinking. Your third year is when you thrive. You will work on applied industry projects and embark on exciting internships with our industry partners who are passionate about grooming new talent.

All these will develop allows you to become a successful ‘T-Shaped’ graduate with depth of expertise in your respective specialties and breadth of business knowledge across essential business disciplines. The three options offered to enhance student’s skills and competencies are:

DIGITAL MARKETING & BRANDING
Marketing is an indispensable function within any organisation. Not only does it help an organisation to position its products and services in the desired image to attract and retain customers, it also builds and creates an organisation’s most important asset – brand equity! The marketing field thus provides a wide range of exciting career opportunities. Students learn how to reach out to their prospective customers by understanding their decision-making process with insights using Consumer Psychology, they will also be taught ways to conduct meaningful marketing research.

Students will also gain hands-on exposure to integrated marketing communications and digital marketing equipping them with useful skills and knowledge to excel in today’s competitive business landscape. Apart from an internship programme the students will also be involved in marketing focused client-based final-year projects.

The marketing specialisation through DBA is deliberately designed to differentiate our graduates, promoting their employability as a marketing professional. MM graduates are well positioned to start work as an executive in marketing departments or functions. They can also find exciting and gainful careers in digital marketing, social media marketing, event management, advertising and public relations.

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INTERNATIONAL TRADE & OPERATIONS
Operations is the heart of any organisation, be it a private company, non-profit, manufacturing, service-oriented or government organisation. A company with good operations can have a significant impact on its competitiveness and profitability. Operations also improves product and service quality. This option is designed to provide students with specific training and education in operations management which focus on smooth flow of products and services between businesses and their key stakeholders.

Students will embrace the essential techniques necessary for designing, managing and improving operations and processes in major types of business. The option emphasises both hands-on and analytical decision-making skills. Students will be taught current concepts in procurement and logistics operations, supply chain, international trade operations, and quality and lean management. Students will be exposed to a suite of industry relevant software applications and technology. They will also participate in field trips, which add realism and provide industry exposure. Similar to the Digital Marketing & Branding option, in Year 3, students will apply their knowledge and skills on client-based final year projects. They will also embark on their internship in Year 3.

Qualified professionals for operations related positions continue to be in high demand globally. Students with the International Trade & Operations specialisation can join local companies or multi-national companies as executives in diverse areas such as operation management, project management, supply chain management, procurement, and quality management.

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INNOVATION & ENTREPRENEURSHIP
The Innovation & Entrepreneurship option attracts a special breed of potential talents, those who are focused, resilient and daring. Students will be immersed in the entrepreneurial ecosystem early from Year 2 to learn to identify entrepreneurial opportunities, assess financial feasibility of ventures, while living an entrepreneurial experience. Students will be immersed in the enterprise environment very quickly, developing their entrepreneurial mind-set in Year 2 with modules in business opportunities and the innovation process. For this, they are trained in design thinking and are taught to leverage on business analytics.

The Innovation & Entrepreneurship option adopts a student-focused approach to teaching and learning, supporting them with opportunities and experiences in platforms such as pitching sessions, industry mentoring, makers faires, hackathons and competitions. Students learn how to assess market feasibility for their ideas, and learn business fundamentals such as branding and finance. The course inculcates strong and sharp business acumen, risk- taking capabilities, effective marketing, and resources management skills, in ensuring business viability. Its curriculum features the year-long Entrepreneurship Practicum in Year 3. This option provides the hands-on experiential learning and training towards running real business start-ups. Student entrepreneurs also benefit from financing, seed-funding and access to mentorship from industry and angel investors.

The skills and competencies gained in the Innovation & Entrepreneurship option are valuable to diverse organisations including nascent start-ups, family businesses, and non-profit organisations. Graduates from this option can confidently run their own businesses, while others are sought- after in organisations that value talents with competencies, which can turn ideas or projects into successful endeavours.

ENT

First Year

Module Code

Module Name

Total Hours

BA0275

Business Accounting

More

90

BA0300

Business and Technology

More

60

BA0358

Fundamentals of Marketing

More

90

BA0392

Business Negotiation Skills

More

45

BA0508

Economics

More

90

BA0509

Management and Human Resource Practices

More

90

BAXXXX

Elective

More

60

LC0760

Critical and Analytical Thinking (CAT)

More

30

LC0761

Narrative Thinking (NAT)

More

30

MS1100

Business Statistics

More

60

MS1522

IT & Data Analysis for Business

More

60

SP107Y/Z

Education and Career Guidance 1: Personal Development

More

30

Second Year Core Modules

Module Code

Module Name

Total Hours

BA0377

Service Experience & Innovation

More

60

BA0382

Business Operations & Processes

More

60

BA2087

Financial Management

More

60

BA2107

Business Analytics

More

60

BAXXXX

Elective

More

60

LC0757

Communicating for Professional Effectiveness

More

30

LC8062

Social Innovation Project

More

45

SP201A

Education and Career Guidance 2

More

30

IMPORTANT NOTICE

Year 2 Digital Marketing & Branding (DMB) and International Trade & Operations (ITO) students progressing to Year 3 will be bound for their 22-week internship. DBM and ITO students should refrain from making any travelling plan without seeking advice from your personal tutors as the internship will commence in the March/April and Sep/Oct vacations.

Second Year Specialisation Modules

Digital Marketing & Branding Option Modules

Module Code

Module Name

Total Hours

BA0347

Market Intelligence and Research

More

60

BA0348

Consumer Psychology

More

60

BA0374

Integrated Digital Marketing Communications

More

90

BA0383

Brand Management

More

60

International Trade & Operations Option Modules

Module Code

Module Name

Total Hours

BA0399

International Trade Operations

More

60

BA0611

Logistics Operations

More

90

BA0905

Global Supply Chain Management

More

60

BA2307

Enterprise Business Processes

More

60

Innovation & Entrepreneurship Option Modules

Module Code

Module Name

Total Hours

BA0380

Business Opportunity

More

60

BA0381

Business Innovation & Process

More

60

BA0610

Marketing & Branding for Start-ups

More

60

BA0612

Start-up Finance

More

90

Third Year Core Modules

Module Code

Module Name

Total Hours

BA0176

Global Business Environment

More

60

BA0400

Business Law

More

60

BAXXXX

Elective

More

60

Third Year Specialisation Modules

Digital Marketing & Branding Option Modules

Module Code

Module Name

Total Hours

BA0388

Applied Industry Project

More

90

IC7008

Internship Programme

More

22 weeks

International Trade & Operations Management Option Modules

Module Code

Module Name

Total Hours

BA0488

Applied Industry Project 2

More

90

IC7008

Internship Programme

More

22 weeks

Innovation & Entrepreneurship Option Modules

Module Code

Module Name

Total Hours

BA0359

Entrepreneurship Practicum 1

More

120

BA0353

Entrepreneurship Practicum 2

More

22 weeks

Please note: Course structure subject to change.

  • Course Structure for students starting intake in academic year 2019/2020.
  • Year 3 students will embark on their internship either in semester 1 or semester 2.Internship programme for semester 1 and 2 will commence in the second week of the September and March vacation respectively. 
    All DBA Year 3 students should confirm their internship period before making overseas travel plans during their vacation.

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"My three- years as a Diploma in Business Administration student with School of Business was a life-changing experience for me. It provided me with an excellent base and propelled my career to greater heights. The Entrepreneurship option equipped me with critical thinking skills, essential business acumen and motivation to start my own business! Beyond the academics, the SP brand is well regarded globally as Singapore's first polytechnic, and afforded me exposure to international conferences and competitions."

Mr Keith Tan Quan-Lai
(DBA Class of 2009),
Co-founder & Chief Executive,
Wonderlabs

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"The SP Enterprise and Entrepreneurship programme is a top quality practice driven course which delivers the highest standards of knowledge, understanding and value for anyone who has aspirations and ambitions to set up their own business. It is a beacon for everyone - students, staff, commerce and industry. The sheer strength of the programme, the attention to detail, the coverage, the knowledge gained and imparted and the commitment of the staff, make this one of the best enterprise and entrepreneurship courses to be found anywhere in the world at any level at all."

Mr Richard Pettinger
University College London
Department of Management Science & Innovation

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