COMMON BUSINESS PROGRAMME (CBP - S31)
WHAT YOU'LL STUDY
Common Business Program students will be offered the same Year 1 curriculum as students in the other SB diplomas. The modules that they will take in Years 2 and 3 will depend on the diploma that they will be placed into.
Business Accounting More
This module will provide students with an understanding of the fundamental accounting principles underlying accounting practice, from the preparation of accounting records to the financial statements of a company. It will also cover accounting for cash, property, plant and equipment as well as Goods and Services Tax. Students will learn how to analyse and interpret a simple set of financial statements for a company.
Business and TechnologyMore
Technology can transform business and therefore businesses must understand the technology available to them. This module teaches students the emerging trends in technology as they relate to a wide variety of businesses. Students will also learn strategies to apply technology based on business models. At the end of the module, students will be able to identify and recommend various technology tools and platforms to transform business in an industry specific to their course of study.
Fundamentals of MarketingMore
Introduces students to the basics of marketing. Topics include the strategic marketing management process, market opportunities analysis and target market selection. The elements of the marketing mix will also be examined. An integrated approach will be adopted to discuss how these elements can be blended to produce an effective marketing programme.
Business Negotiation SkillsMore
Students will be taught the key principles of negotiation and strategies to develop
effective business negotiation skills. At the end of the module, students will be able
to appreciate the influence of psychology and culture on business negotiation and
conflict management and develop effective negotiation strategies.
Economics will provide students with an understanding of the micro and macroeconomic concepts and applications which are needed in decision-making processes in the business world. It also enables students to have a better understanding and appreciation of the larger economic environment that they are facing.
Management and Human Resource PracticesMore
Management & human resource practices covers the management functions performed by managers, skills and competencies required of managers and organisational behaviour concepts. It highlights the importance of managing human resources and the responsibilities of a manager in carrying out the human resource functions.
Basket of Electives can be existing modules offered within School of Business (SB) or other Schools.
Critical and Analytical Thinking (CAT)More
This module aims to equip students with skills in critical and analytical thinking, which includes the ability to evaluate different perspectives, articulate a point of view and support it with relevant and credible evidence. The module also provides students with opportunities to practise information literacy, and critical and analytical thinking through the exploration of contemporary local and global issues.
Narrative Thinking (NAT)More
This module aims to equip students with the skills to critically evaluate the elements of narratives used in a variety of contexts, and to appreciate and harness the power of storytelling in our daily life. Students will analyse narratives to connect and contextualise self to society, and learn to craft impactful personal narratives to inspire or influence others.
Provides foundation for students to be equipped with quantitative skills, understanding of basic statistical concepts and their relevance in business. It is designed to train students with the statistical research skills from data analysis through manual means and software, data representation and interpretation that will allow them to make informed decisions. The statistical problem-solving process is taught as a method in addressing business-related statistical problems. Topics covered include descriptive statistics, probability distributions, sampling, estimation, hypothesis testing, analysis of variance, and linear regression.
IT & Data Analysis for Business More
Provides students with the essential features of spreadsheet to support data analysis for business applications. Topics covered include spreadsheet applications, fundamental data analysis, professional presentations and proper documentation. This module will impart the necessary skills to analyse worksheet data, apply fundamental data analysis techniques to improve productivity and streamline their day-to-day operational work. Equipped with these fundamentals, students will be able to apply these skills to construct business and financial models for today’s fast changing business environment.
Education and Career Guidance 1: Personal DevelopmentMore
This module aims to help you discover your strengths, values and interests. It also supports you in making informed educational and career choices to achieve your career aspirations.